Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Title:
Marketing insights from A to Z : 80 concepts every manager needs to know
Author:
Kotler, Philip.
Personal Author:
Publication Information:
Hoboken, N.J. : J. Wiley & Sons, [2003]

©2003
Physical Description:
xviii, 206 pages ; 24 cm
Language:
English
Subject Term:
ISBN:
9780471268673
Format :
Book