Cover image for The successful business plan : secrets & strategies
Title:
The successful business plan : secrets & strategies
Author:
Abrams, Rhonda M.
Personal Author:
Edition:
Fourth edition.
Publication Information:
Palo Alto, Calif. : thePlanningshop, [2003]

©2003
Physical Description:
xxxvi, 417 pages : illustrations, charts, forms ; 28 cm
General Note:
Earlier editions published by Running 'R' Media and the Oasis Press/PSI Research.

Includes index.
Language:
English
Contents:
Starting the process. The successful business -- Getting your plan started -- Making your plan compelling -- Business plan components. The executive summary -- Company description -- Industry analysis & trends -- Target market -- Competition -- Strategic position & risk assessment -- Marketing plan & sales strategy -- Operations -- Technology plan -- Management & operations -- Community involvement & social responsibility -- Development, milestones, & exit plan -- The financials -- The plan's appendix -- Putting the plan to work. Preparing, presenting, & sending out your plan -- Looking for money -- Using your plan for classes & competitions -- Internal planning for existing businesses & corporations -- Time saving tips -- Special considerations. Considerations for Internet, "e-businesses" -- Considerations for retailers -- Considerations for manufacturers -- Considerations for service businesses -- Business planning in a weak (or strong) economy -- Reference. Outline of a business plan -- Business terms glossary -- Funding sources -- Research sources -- Entrepreneurs' sources -- Index -- Sample plan. Cover letter -- Executive summary -- Company description -- Industry analysis and trends -- Target market -- The competition -- Strategic position & risk assessment -- Marketing plan -- Operations -- Technology plans -- Management & organization -- Community involvement & social responsibilty -- Developemnt, milestones & exit plans -- Income statement, three-year projection -- Income statement, annual -- Cash-flow projection -- Balance sheet -- Sources & uses of funds -- Assumption sheet.
Added Author:
ISBN:
9780966963564
Format :
Book

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