Cover image for How to set up your own small business
Title:
How to set up your own small business
Author:
Fallek, Max.
Personal Author:
Edition:
[Eighth edition].
Publication Information:
Minneapolis, Minn. : American Institute of Small Business, [2003]

©2003
Physical Description:
2 volumes : illustrations ; 29 cm
General Note:
Includes index.
Language:
English
Contents:
v. 1. Start-up -- The business plan -- Finance and accounting -- v. 2. Marketing and sales -- Management and operations -- Appendices and index.
Added Author:
Added Corporate Author:
ISBN:
9780939069712
Format :
Book

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Reviews 1

Library Journal Review

First published in 1985 by business author Fallek, this two-volume set has become a standard reference for entrepreneurs and would-be entrepreneurs alike. The new edition offers some needed additions (e.g., there's a detailed chapter on setting up a web site) and deletions (e.g., the section of self-improvement has been removed, and salesmanship is now called publicity and public relations). But Fallek still lays out the basic principles of getting into, operating, and succeeding in a small business in a simple yet comprehensive fashion. Besides discussing the usual subjects, such as buying a business or franchise, Fallek also thoroughly treats topics like site selection, advertising, personnel management, market research and sales forecasting, and calculating actual cost per product. Volume 1 groups chapters under the headings "Start-Up" and "Finance and Accounting," while Volume 2 covers marketing and sales, management and operations, and the business plan, which receives particularly detailed and well-organized treatment. The appendixes provide contact information on Small Business Administration regional offices, SCORE state offices, and various Small Business Development Centers, plus a sample partnership agreement and a sample limited liability corporation agreement. Though this book is expensive, many business collections will want to add it for its comprehensiveness.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.