Cover image for Ice cream and frozen desserts : a commercial guide to production and marketing
Title:
Ice cream and frozen desserts : a commercial guide to production and marketing
Author:
Stogo, Malcolm.
Personal Author:
Publication Information:
New York : J. Wiley, [1998]

©1998
Physical Description:
xiv, 541 pages : illustrations ; 25 cm
Language:
English
ISBN:
9780471153924
Format :
Book

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TX795 .S772 1998 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

This book is an easy-to-read guide written for manufacturers, either large or small, involved in the production and marketing of ice cream and other frozen desserts. It covers all commercial aspects of ice cream production, such as batch freezing and continuous freezing to marketing and merchandising. This guide includes the largest source of recipes compiled.


Author Notes

MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.


Table of Contents

Ice Cream Production
Batch Freezing Process
Continuous Freezing Process
Sanitary Conditions
Ice-Cream Mix Production
Flavor Ingredients
Ice Cream Novelties
Bringing Product to Market
A Retail Frozen Dessert Business
Opening a Retail Frozen Dessert Business
Operating a Frozen Dessert Retail Establishment
Serving the Customer
Marketing the Retail Frozen Dessert Shop
Selling Soft Serve Products
Frozen Dessert Recipes
Ice Cream Recipes
Italian Gelato
Sorbet and Water Ice
Hardpack Frozen Yogurt
Appendix
Indexes