Cover image for The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings
Title:
The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings
Author:
Bernhardt, Kenneth L., 1944-
Publication Information:
Chicago, IL : American Marketing Association, 1981.
Physical Description:
xiv, 471 pages ; 28 cm.
General Note:
Includes index.
Language:
English
ISBN:
9780877571513
Format :
Book

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