Cover image for Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't
Title:
Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't
Author:
Naylor, Mary.
Personal Author:
Publication Information:
Chicago : McGraw-Hill, [2002]

©2002
Physical Description:
xvii, 234 pages : illustrations ; 24 cm
Language:
English
Added Author:
ISBN:
9780658001444
Format :
Book

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HF5415.335 .N39 2002 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

This volume shows readers how to reap more business from fewer customers by following Mary Naylor's approach to customer-relationship management and marketing (customer chemistry). Naylor realized that cultivating relationships only with her company's best customers - the ones that were satisfied, kept coming back, referred more business her way and had the highest profit margins - would save her tons of marketing dollars. By following this somewhat ruthless selective sales and marketing strategy, Naylor was able to turn her business completely around and it is now prospering.