Cover image for Advertising organizations and publications : a resource guide
Title:
Advertising organizations and publications : a resource guide
Author:
Jones, John Philip.
Publication Information:
Thousand Oaks, Calif. : Sage Publications, Inc., [2000]

©2000
Physical Description:
xviii, 346 pages : illustrations ; 23 cm
Language:
English
Added Author:
ISBN:
9780761912361

9780761912378
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HF5813.U6 A654 2000 Adult Non-Fiction Central Closed Stacks-Non circulating
Searching...

On Order

Summary

Summary

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.

The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek , Advertising Age and AdMap are icluded.


Table of Contents

Introduction
Part 1 Advertising Organizations
Advertising ArchivesDiane Foxhill Carothers
The University of Illinois
Advertising Archives
Other Collections
The Advertising Association (AA) (UK)Andrew Brown
The Advertising Council
The Advertising Educational Foundation (AEF)Paula A Alex
The Advertising Federation of Australia (AFA)Helga Diamond
Advertising Industry Awards
The Advertising Research Foundation (ARF)Jim Spaeth
Advertising Seminars International (asi)
The American Academy of Advertising (AAA)Robert L King
The American Advertising Federation (AAF) and the Advertising Hall of Fame
The American Association of Advertising Agencies (AAAA)
The American Marketing Association (AMA)
Arcature (formerly the Coalition for Brand Equity)
The Association of National Advertisers (ANA)
The Audit Bureau of Circulations (ABC)
British Design and Art Direction (D&AD)
The Children's Advertising Review Unit (CARU)Elizabeth Lascoutx
Competitive Media Reporting (CMR)
The Council for Marketing and Opinion Research (CMOR)
The Council of American Survey Research Organizations (CASRO)
Cox Direct
Annual Surveys of Promotional Practices
The Direct Marketing Association (DMA)
The Direct Marketing Educational Foundation (DMEF)Laurie J Spar
The European Association of Advertising Agencies (EAAA)
The European Society for Opinion and Marketing Research (ESOMAR)
The Federal Trade Commission (FTC) and How It Regulates AdvertisingJan Slater
The Free-Standing Insert (FSI) Council
Genootschap Voor Reclame
Gesamtverband Werbeagenturen (GWA)Henning Von Vieregge
The History of Advertising Trust Archive (HAT)
The Incorporated Society of British Advertisers (ISBA)
Institut de Recherches d'Etudes Publicitaires (IREP)
The Institute of Canadian Advertising (ICA)John G Sinclair
The Institute of Practitioners in Advertising (IPA)Tessa Gooding
The International Advertising Association (IAA)
The International Advertising Festival, Cannes
The International Federation of Periodical Publishers (FIPP)
The International Radio and Television Society Foundation (IRTS)
The Internet Advertising Bureau (IAB)
The Magazine Publishers of America (MPA)
The Marketing Science Institute (MSI)
The Marketing Society (UK)
The Market Research Council
The Market Research Society (MRS) (UK)David Barr
The Market Research Society of Australia (MRSA)
The Media Research Club of Chicago (MRCC)
The National Advertising Division, National Advertising Review Board and the Self-Regulating of AdvertisingRana Said
The National Association of Broadcasters (NAB)
The National Newspaper Association (NNA)
The New Products Showcase and Learning Center (NPSLC)
The Newspaper Association of America (NAA)
The One Club for Art and Copy
The Outdoor Advertising Association of America (OAAA)
The Partnership for a Drug-Free America (PDFA)
The Point-of-Purchase Advertising Institute (POPAI)
The Promotional Products Association International (PPAI)
The Promotion Marketing Association (PMA)
The Radio Advertising Bureau (RAB)
The Second Wind Advertising Agency Network
The State Advertising Coalition
The Television Bureau of Advertising (TBA)
The Traffic Audit Bureau for Media Measurement (TAB)
The World Federation of Advertisers (WFA)
The Yellow Pages Publishers Association (YPPA)
Part 2 Advertising Publications
Admap
Advertising Age
Adweek Magazines
American Demographics (AD)
Campaign
Commercial Communications
The Integrated Marketing Communication Research Journal
Interactive Marketing (UK)
The International Journal of Advertising (IJOA)
The Journal of Marketing Communication (JMC)Philip Kitchen
Market Leader
Advertising Organizations That Publish Journals
United States
Advertising Organizations That Publish Journals
International
Part 3 Postlude
The Founding FathersPhilip Jones