Introduction - Oath of inner greatness: nine keys to business wisdom -- PART ONE. The model: what is inner greatness? -- Foundations of leadership -- Leadership diamond: four strategies for greatness -- Vision: thinking big and new -- Reality: having no illusions -- Ethics: providing service -- Courage: acting with sustained initiative -- PART TWO. The context: the search for greatness -- Confronting the challenges -- Developing the mind -- Implementing the leadership diamond -- PART THREE. The real world: leadership strategies in action -- Building individual skills -- Expanding organizational skills -- Diamond applications in the real world -- Leadership resource: tips for achieving and sustaining inner greatness