Cover image for Just another poster? : Chicano graphic arts in California = Sólo un cartel más? : Artes Gráficas Chicanas en California
Just another poster? : Chicano graphic arts in California = Sólo un cartel más? : Artes Gráficas Chicanas en California
Noriega, Chon A., 1961-
Publication Information:
Santa Barbara, CA : University Art Museum, University of California, Santa Barbara ; Seattle : Distributed by University of Washington Press, [2001]

Physical Description:
218 pages : illustrations (some color) ; 30 cm
General Note:
Catalog of an exhibition organized by the University Art Museum, University of California, Santa Barbara and held at the Jack S. Blanton Museum of Art, University of Texas at Austin and several other institutions between June 2, 2000 and 2003.
Postermodernism : or why this is just another poster = Póstermodernismo : o por que esto es solamente un cartel más / Chon A. Noriega -- The anatomy of an RCAF poster = Anatomía de un cartel de la RCAF / José Montoya -- Not just another social movement : poster art and the Movimiento Chicano = Más que otro movimiento social : el arte del cartel y el movimiento chicano / George Lipsitz -- Points of convergence : the iconography of the Chicano poster = Puntos de convergencia : la iconografía del cartel chicano / Tere Romo -- Where are the Chicana printmakers? Presence and absence in the work of Chicana artists of the movimiento = Dónde están las grabadistas chicanas? Presencia y ausencia de la obra de las artistas chicanas en el movimiento chicano / Holly Barnet-Sanchez -- Remapping Chicano expressive culture = Hacia una nueva cartografía de la cultura expresiva chicana / Rafael Pérez-Torres -- La lucha sigue : from East Los Angeles to the Middle East = desde el "Oriente" de Los Ángeles al Oriente Medio / Carol A. Wells.
Format :


Call Number
Material Type
Home Location
Item Holds
N6538 .M4 2001 Adult Non-Fiction Central Closed Stacks-Oversize

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Just Another Poster? investigates the critical role posters and other graphic materials played in the Chicano struggle for self-determination in California, from the borderland of San Diego to the urban metropolis of San Francisco. This volume of essays by an interdisciplinary group of scholars and curators represents the first comprehensive study of the ways the poster, as a medium of expression largely relegated to the margins of art world display, distribution, and critical reception, has been a primary form of cultural expression within Chicano communities in California and across America.

Author Notes

Chon Noriega is associate professor of film and television at the Univerity of Califonria at Los Angeles. The other contributors include José Montoya, George Lipsitz, Tere Romo, Holly Barnet-Sanchez, Rafael Pérez-Torres, and Carol A. Wells.

Reviews 2

Library Journal Review

This publication, which accompanies a touring exhibition organized by the University Art Museum at the University of California, Santa Barbara, sources the remarkable holdings of the California Ethnic and Multicultural Archives (CEMA), a permanent program of the university's Davidson Library. The book explores the profound role art played as a part of the Chicano movement in California and the effectiveness of the poster medium itself. The exhibition of 56 artists' works looks at Chicano graphic art since the 1960s, initially created as part of the Chicano civil rights movement. In these posters, which usually announce events or promote specific causes, artists try to recapture Mexican heritage and create Chicano identity, often using images and words from both their native and their adopted culture. The diversity of approach shows in the form and styles of the work itself, which ranges from silkscreen to digital and from traditional to postmodern pastiche. Over 30 color plates, a catalog of the exhibition, and an appendix about printmaking processes round out the text. As contributor George Lipsitz so aptly describes it: "The production of posters was not so much community-based art making as it was art-based community making." Recommended for large public libraries, academic libraries, and specialized art or Hispanic collections. Sylvia Andrews, Indiana State Lib., Indianapolis (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Choice Review

This important contribution to Chicana and Chicano art scholarship, created to accompany an exhibition of work by the University Art Museum, University of California, Santa Barbara, is far more than the sometimes mundane exhibition catalog. In this fascinating introduction to the art, full-color reproductions are illustrative of the political implication of the words "Chicana" and "Chicano" and, equally valuable, of the cultural and aesthetic importance of the work. These posters are mass media and graphic art: the product of artists employing transnational, cross-cultural, and hybrid iconography--intriguing "postermodernism," to quote from the first essay. Because the work of artists Ester Hernandez, Louie Gonzalez, Richard Duardo, Yreina Cervantes, Malaquias Montoya, Jose Cervantes, Alma Lopez, Leonard Castellanos, and more are missing from our shelves, this volume will bring new work and new scholarship to all libraries. These important artists have much to say to us all. Equally intriguing are well-written, readable essays regarding the Movimiento Chicano, Chicana printmakers, and the cultural significance, expressiveness, and iconography of this art. Well-designed (and relatively inexpensive) example of the book arts. Spanish and English text. Enthusiastically recommended to all libraries. All levels. R. M. Labuz Mohawk Valley Community College

Table of Contents

Marla C. BernsChon A. NoricgaJose MontoyaGeorge LipsitzTere RomoHolly Barnet-SanchezRafael Perez-TorresCarol A. Wells
Acknowledgmentsp. 7
Introduction: Postermodernism Or Why This is Just Another Posterp. 19
Artist's Statement: the Anatomy of an RCAF Posterp. 25
Color Platesp. 39
Chapter 1 Not Just another Social Movement Poster Art and the Movimiento Chicanop. 71
Chapter 2 Points of Convergence The Iconography of the Chicano Posterp. 91
Chapter 3 Where Are the Chicana Printmakers? Presence and Absence in the Work of Chicana Artists of the Movimientop. 117
Chapter 4 Remapping Chicano Expressive Culturep. 151
Chapter 5 La Lucha Sigue From East Los Angeles to the Middle Eastp. 171
Catalogue of the Exhibitionp. 203
Appendix About Printmakingp. 213
Contributorsp. 218