Cover image for The business start-up kit
Title:
The business start-up kit
Author:
Strauss, Steven D., 1958-
Personal Author:
Publication Information:
Chicago : Dearborn Trade, [2003]

©2003
Physical Description:
x, 275 pages ; 23 cm
Language:
English
Contents:
Business overview -- The home-based business advantage -- Buying franchises and other businesses -- Preparation, production, and distribution -- Planning your business -- Choosing great names and locations -- Licenses, permits, and business formation -- Outfitting the office -- Show me the money -- Creating a great image -- Let the numbers do the talking -- Law, taxes, and insurance -- Bootstrap financing -- Setting up shop at bargain prices -- Growing your business without big bucks -- Successful advertising strategies -- Successful marketing strategies -- Caring for customers and employees -- Business jujitsu -- Business success secrets.
ISBN:
9780793160273
Format :
Book

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HD62.5 .S79 2003 Adult Non-Fiction Open Shelf
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HD62.5 .S79 2003 Adult Non-Fiction Central Closed Stacks
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HD62.5 .S79 2003 Adult Non-Fiction Open Shelf
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HD62.5 .S79 2003 Adult Non-Fiction Open Shelf
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HD62.5 .S79 2003 Adult Non-Fiction Open Shelf
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HD62.5 .S79 2003 Adult Non-Fiction Open Shelf
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HD62.5 .S79 2003 Adult Non-Fiction Open Shelf
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Summary

Summary

Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. This is a compendium of eveything an aspiring entrepreneur needs to start and succeed in business. The author explains what works, and what doesn't, while giving entrepreneurs scores of tips and hints. Readers can learn: why following one's passion is important when picking a business; how to analyze a franchise property; why having more than one revenue stream is important; how to start a business on a shoestring; and strategies for growth once the business is up and running.


Author Notes

Steven D. Strauss is an attorney, business writer, commentator, and bestselling author with eight books to his credit. A nationally recognized business columnist, his columns regularly appear at USAToday.com, Entrepreneur.com, Bloomberg Financial, Visa.com, Franchise1, AllBusiness.com, Bizland.com, and many more. As a popular repeat media guest, he has appeared on MSNBC, the BBC, Court TV, Leesa, ABC, and the CBS Radio Network, and in the pages of Investor's Business Daily, USA Today, Inc., Time, the New York Daily News, and the Los Angeles Times, among others. He owns The Strauss Law Firm, a business law practice with offices in San Francisco and Sacramento.

(Bowker Author Biography)