Cover image for The 2000 presidential campaign : a communication perspective
The 2000 presidential campaign : a communication perspective
Denton, Robert E., Jr.
Publication Information:
Westport, Conn. : Praeger, 2002.
Physical Description:
xx, 278 pages ; 25 cm.
Five pivotal elements of the 2000 presidential campaign / Robert E. Denton, Jr -- And they all came calling: the early campaign of election 2000 / Judith S. Trent -- The rebels revolt and the empires strike back: a tale of two insurgencies in the presidential nominations of 2000 / Henry C. Kenski -- Challenger and incumbent reversal in the 2000 election / Craig Allen Smith, Neil Mansharamani -- One nation, after all: convention frames and political culture / Rachel L. Holloway -- The 2000 presidential debates / Robert V. Friedenberg -- Digital democracy 2000 / Rita Kirk Whillock, David E. Whillock -- Videostyle and political advertising effects in the 2000 presidential campaign / Lynda Lee Kaid -- Network news coverage of campaign 2000: the public voice in context / John C. Tedesco -- Explaining the vote in a divided country: the presidential election of 2000 / Henry C. Kenski, Brooks Aylor, Kate Kenski.
Reading Level:
1380 Lexile.
Added Author:

Format :


Call Number
Material Type
Home Location
Item Holds
JK526 2000 .T86 2002 Adult Non-Fiction Central Closed Stacks

On Order



This text analyzes the 2000 American presidential campaign from a communication perspective, focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election

Author Notes

Brooks Aylor is an Assistant Professor at LaSalle University
Robert E. Denton, Jr. holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University
Robert V. Friedenberg is Professor of Communication at Miami (Ohio) University
Rachel L. Holloway is an Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University
Lynda Lee Kaid is Professor of Telecommunications and Associate Dean of the College of Journalism and Communications at the University of Florida
Henry C. Kenski is a Professor holding joint appointments in the Communication and Political Science Departments at the University of Arizona
Kate Kenski is a doctoral graduate student at the Annenberg School of Communication at the University of Pennsylvania
Neil Mansharamani is a doctoral graduate student in the Department of Communication at Wayne State University
Craig Allen Smith is Professor and Chair of the Department of Communication at Wayne State University
John C. Tedesco is an Assistant Professor in the Department of Communication Studies at Virginia Tech
Judith S. Trent is Professor of Communication at the University of Cincinnati
David E. Whillock is Dean of the College of Communication at Texas Christian University
Rita Kirk Whillock is the Meadows Distinguished Teaching Professor at Southern Methodist University

Reviews 1

Choice Review

Denton and colleagues have produced a valuable and insightful work on the 2000 presidential campaign that features both an in-depth scholarly perspective and a journalistic commitment to clear writing. It is a handy resource for students of political campaigning that will, no doubt, serve as a vital reference for studies of the 2000 campaign in the future. The chapters are filled with the context of the race, thoroughly reviewing the strategic and communication decisions of the Gore and Bush campaigns, the primary race that secured their nomination, and even the preprimary positioning that drastically limited the field they competed against. In addition to chapters on traditional campaign communication topics such as news coverage of the race and candidate advertising, chapters also consider campaigning on the Internet, debate strategy, party conventions, and the role of political culture in the race. While a number of authors here find fault with the Gore team, suggesting it squandered its advantageous position and produced a campaign reminiscent of Walter Mondale's, the ten chapters offer no easy answers or dominant themes in explaining this unique and complicated election contest. Recommended at all levels. D. Niven Florida Atlantic University

Table of Contents

Robert E. Denton, Jr.Judith S. TrentHenry C. KenskiCraig Allen Smith and Neil MansharamaniRachel L. HollowayRobert V. FriedenbergRita Kirk Whillock and David E. WhillockLynda Lee KaidJohn C. TedescoHenry C. Kenski and Brooks Aylor and Kate Kenski
Series Forewordp. ix
Prefacep. xiii
Acknowledgmentsp. xix
1. Five Pivotal Elements of the 2000 Presidential Campaignp. 1
2. And They All Came Calling: The Early Campaign of Election 2000p. 17
3. The Rebels Revolt and the Empires Strike Back: A Tale of Two Insurgencies in the Presidential Nominations of 2000p. 45
4. Challenger and Incumbent Reversal in the 2000 Electionp. 91
5. One Nation, After All: Convention Frames and Political Culturep. 117
6. The 2000 Presidential Debatesp. 135
7. Digital Democracy 2000p. 167
8. Videostyle and Political Advertising Effects in the 2000 Presidential Campaignp. 183
9. Network News Coverage of Campaign 2000: The Public Voice in Contextp. 199
10. Explaining the Vote in a Divided Country: The Presidential Election of 2000p. 225
Selected Bibliographyp. 265
Indexp. 269
About the Contributorsp. 275