The media and early college sport -- Marconi, the wireless, and early sports broadcasting -- The broadcasters -- Graham McNamee and Ted Husing dominate the airwaves -- The radio threat to college football attendance -- In the image of Rockne : Notre Dame and radio policy -- Radio goes "bowling" : the Rose Bowl leads the way -- Sport and the new medium of television -- Networks, coaxial cable, commercialism, and concern -- Notre Dame chooses commercial TV -- Penn challenges the NCAA and the Ivy League -- The NCAA experimental year -- Networks : the Du Mont challenge -- Regional conferences challenge a national policy -- TV and the threat of professional football -- Roone Arledge and the influence of ABC-TV -- Advertising, image versus money, and the beer hall incident -- The television announcer's role in football promotion -- The cable television dilemma : more may be less -- TV money, Robin Hood, and the birth of the CFA -- TV property rights and a CFA challenge to the NCAA -- Oklahoma and Georgia carry the TV ball for the CFA team -- TV, home rule anarchy, and conference realignments -- Basketball : from Madison Square Garden to a televised final four -- TV's unfinished business : the Division I-A football championship.