Cover image for How to write a business plan
How to write a business plan
McKeever, Mike P.
Personal Author:
Sixth edition.
Publication Information:
Berkeley, CA : Nolo, [2002]

Physical Description:
1 volume (various pagings) : illustrations ; 28 cm.
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HD30.28 .M3839 2002 Adult Non-Fiction Popular Materials-Small Business

On Order



Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals.With How to Write a Business Plan, entrepreneurs learn how to:
-- evaluate the profitability of a business idea
-- estimate operating expenses
-- prepare cash flow, profit and loss forecasts
-- determine assets, liabilities and net worth
-- find potential sources of financing
-- think first before borrowing from friends and relatives
-- present your plan to lenders and investors

Reviews 1

Choice Review

A business plan is important for entrepreneurs because it serves as a blueprint for a business; helps secure venture capital or additional funding to expand a business; and can be used as a yardstick to assess performance. McKeever, who has written articles on entrepreneurship and conducted business planning workshops, covers the essential elements of business plans in 12 readable chapters. He explains the reasons for writing a business plan and provides self-evaluation exercises that can serve as a reality check on the feasibility of starting a business. Other chapters focus on choosing the right business using breakeven analysis; preparing financial statements, including cash-flow/profit-and-loss forecasts; developing a capital spending plan; formulating marketing and personnel plans; and soliciting outside financing. McKeever also offers a glimpse of possible problems business owners may encounter along the way, as well as exit strategies when a business is on the wrong track. This updated edition includes new resources for small businesses along with appendixes of sample business plans in service and manufacturing companies. This book is enhanced with self-help tools such as financial spreadsheets, sample business letters, and downloadable business legal forms, which are available at a companion website. An affordable reference work for all libraries. Summing Up: Recommended. General readers; students at all levels; practitioners. P. Judy Li University of Tennessee in Knoxville

Table of Contents

How to Use This Book
1 Benefits of Writing a Business Plan
A. What Is a Business Plan?p. 2
B. Why Write a Business Plan?p. 2
C. Issues Beyond the Planp. 3
2 Do You Really Want to Own a Business?
A. Introductionp. 2
B. Self-Evaluation Exercisesp. 3
C. How to Use the Self-Evaluation Listsp. 6
D. Reality Check: Banker's Analysisp. 6
3 Choosing the Right Business
A. Introductionp. 2
B. Know Your Businessp. 2
C. Be Sure You Like Your Businessp. 3
D. Describe Your Businessp. 4
E. Taste, Trends and Technology: How Will the Future Affect Your Business?p. 8
F. Break-Even Analysis: Will Your Business Make Money?p. 11
G. What You Have Accomplishedp. 21
4 Potential Sources of Money to Start or Expand Your Small Business
A. Introductionp. 3
B. Ways to Raise Moneyp. 3
C. Common Money Sources to Start or Expand a Businessp. 9
D. Additional Money Sources for an Existing Businessp. 16
E. If No One Will Finance Your Business, Try Againp. 17
F. Secondary Sources of Financing for Start-Ups or Expansionsp. 18
G. Conclusionp. 21
5 Your Resume and Financial Statement
A. Introductionp. 2
B. Draft Your Business Accomplishment Resumep. 2
C. Draft Your Personal Financial Statementp. 8
6 Your Profit and Loss Forecast
A. Introductionp. 2
B. What Is a Profit and Loss Forecast?p. 2
C. Determine Your Average Cost of Salesp. 3
D. Complete Your Profit and Loss Forecastp. 5
E. Review Your Profit and Loss Forecastp. 14
7 Your Cash Flow Forecast and Capital Spending Plan
A. Introductionp. 2
B. Prepare Your Capital Spending Planp. 3
C. Prepare Your Cash Flow Forecastp. 5
D. Required Investment for Your Businessp. 11
E. Check for Troublep. 12
8 Write Your Marketing and Personnel Plans
A. Introductionp. 2
B. Marketing Planp. 2
C. Personnel Planp. 10
9 Editing and Finalizing Your Business Plan
A. Introductionp. 2
B. Decide How to Organize Your Planp. 2
C. Write Final Portions of Your Planp. 3
D. Create the Appendixp. 7
E. Create Title Page and Table of Contentsp. 8
F. Complete Your Final Editp. 9
G. Consider Using a Business Consultantp. 10
10 Selling Your Business Plan
A. How to Ask for the Money You Needp. 2
B. How to Approach Different Backersp. 4
C. What to Do When Someone Says "Yes"p. 7
D. Plan in Advance for Legal Detailsp. 8
11 After You Open--Keeping on the Path to Success
A. Introductionp. 2
B. Watch Out for Problem Areasp. 2
C. Getting Out of Businessp. 6
12 Good Resources for Small Businesses
A. Introductionp. 3
B. Business Consultantsp. 3
C. Booksp. 4
D. Pamphletsp. 9
E. Magazines--Continuing Small Business Helpp. 9
F. Computers and Businessp. 9
G. Online Business Resourcesp. 12
H. Formal Educationp. 14
1 Business Plan for a Small Service Business
2 Business Plan for a Manufacturing Business
3 Business Plan for a Project Development
4 Tear-Out Forms