Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
Title:
The fall of advertising and the rise of PR
Author:
Ries, Al.
Personal Author:
Edition:
First edition.
Publication Information:
New York : HarperBusiness, [2002]

©2002
Physical Description:
xxi, 295 pages : illustrations ; 22 cm
General Note:
Includes index.
Language:
English
Added Author:
ISBN:
9780060081980
Format :
Book