Cover image for The publishing game : bestseller in 30 days
The publishing game : bestseller in 30 days
Reiss, Fern.
Personal Author:
Publication Information:
Boston, MA : Peanut Butter and Jelly Press, [2003]

Physical Description:
207 pages ; 22 cm
Format :


Call Number
Material Type
Home Location
Item Holds
PN161 .R428 2003 Adult Non-Fiction Non-Fiction Area

On Order

Reviews 2

Publisher's Weekly Review

Write This Way For those who believe publishing is a game, Peanut Butter and Jelly Press is introducing a series of rule books. The first is Fern Reiss's (Terrorism and Kids) marketing how-to manual, The Publishing Game: Bestseller in 30 Days, with strategies designed to make the day job superfluous: create a national holiday that relates to your book; organize a speaking tour; sell to book clubs and magazines; set up a Web site for each of your titles. If only it were that easy! Writer's Digest Book Club main selection. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved

Library Journal Review

Thirty days? In these two books from her "Publishing Game" series (following Publish a Book in 30 Days), Reiss (Terrorism and Kids) tries to convince us that it is possible to produce a best seller and find an agent in just one month. However, a crucial piece of information, which Reiss gives at the outset of Bestseller, is that this plan will work only if the book is "well-written, carefully edited, nicely designed, and professionally covered"-and it won't work as well with fiction, poetry, or children's literature. Further, some of her advice-"try to win an award," "publish in major magazines"-may be unrealistic for most writers to accomplish on their own. And tips like "create a national holidayanyone can" or "figure out a local angle" may be too tacky for those averse to advertising spiel. Indeed, professional authors may well be turned off by the slick pitch and tone of these volumes. On the other hand, Reiss does offer some concrete ideas on how to publicize your book. Find an Agent is toned down a bit in style and offers a solid overview of the whole process. Both volumes-which follow the same format (i.e., day-by-day plan labeled "Day One," "Day Two," etc.)-offer a quick summary of the marketing process, but professional writers and writing programs will be better served by more professional treatments, such as Jacqueline Deval's Publicize Your Book! (reviewed p. 100) or Jeff Herman's Writer's Guide to Book Editors, Publishers, and Literary Agents. Bestseller is an optional purchase; Find an Agent is recommended for larger public libraries. [Coming soon from this author: Consultants Publish! and Kids Publish! as well as Expertizing!-Ed.] (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Introductionp. 13
Can my book really be a bestseller?p. 14
If it's so easy, why doesn't everyone do it?p. 15
Why should I read this particular book?p. 16
Is this standard publishing wisdom?p. 17
How do I use this book?p. 18
What if I'm the author but not the publisher?p. 19
What if my book is already published?p. 21
What should I do beforehand?p. 21
How much money should I spend?p. 23
One final word before you beginp. 25
Week Number Onep. 27
ISBN, ABI, EAN Barcode, and CIPp. 28
Discount Schedule and Termsp. 29
Plan Your Future Titlesp. 32
Make a Progress Chartp. 33
Get Reviewsp. 34
List with Wholesalersp. 41
Generate Quotationsp. 44
Create Postcardsp. 47
Put Up a Websitep. 52
Week Number Twop. 59
Publish in Major Magazinesp. 60
Try for a BookSense Endorsementp. 62
Sell to Chain Storesp. 64
Be Listed in Online Bookstoresp. 66
Sell to Librariesp. 69
Be Included in Library Approval Plansp. 71
Sell to Book Clubsp. 74
Make a Contact Listp. 77
Tie Up Loose Endsp. 77
Week Number Threep. 79
Do a Print Media Publicity Campaignp. 80
Do a Broadcast Media Campaignp. 85
Offer to Speak Locallyp. 91
Sell to Major Magazinesp. 92
Try The Great Library Experimentp. 94
Enter a Contestp. 97
Tie Up Loose Endsp. 99
Week Number Fourp. 103
Create a Holidayp. 104
Submit a News Story to Regional PWp. 105
Sell Your Books to Corporationsp. 107
Sign Up for Journalist Referralsp. 109
Send Books to Top Amazon Reviewersp. 111
Join a Professional Associationp. 112
Pursue Catalog Salesp. 115
Tie Up Loose Endsp. 116
Week Number Fivep. 121
Get Involved Onlinep. 122
Work With Independent Bookstoresp. 125
Plan a Speaking Tourp. 129
Appear on Home Shopping Showsp. 145
Buzz Your Bookp. 146
Tie Up Loose Endsp. 147
Week Number Sixp. 151
Make Foreign Salesp. 152
Try Other Salesp. 154
Syndicate Yourselfp. 156
Produce Special Reportsp. 160
Publish an Email Newsletterp. 162
Tie Up Loose Endsp. 164
Plan For the Next Bookp. 168
Appendix A Bibliographyp. 171
Appendix B ISBN Numbers and Bar Codesp. 173
Appendix C ABI Formp. 175
Appendix D Library Numbers and Catalogingp. 177
Appendix E Copyrightsp. 183
Appendix F Wholesalers, Distributors and Fulfillmentp. 185
Appendix G Sample Budgetp. 191
Indexp. 197
About the Authorp. 205
Publishers Advocatep. 206
Publishing Game Order Formp. 208