Cover image for Blue's clues for success : the 8 secrets behind a phenomenal business
Title:
Blue's clues for success : the 8 secrets behind a phenomenal business
Author:
Tracy, Diane.
Personal Author:
Publication Information:
Chicago : Dearborn Trade, [2002]

©2002
Physical Description:
xvii, 229 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Contents:
Clue in to your mission -- Clue in to your customer -- Clue in to your research -- Clue in to your technology and workplace -- Clue in to your work processes -- Clue in to your brand -- Clue in to your leadership and management -- Clue in to your culture -- The thinking chair.
ISBN:
9780793153763
Format :
Book

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HF5386 .T8143 2002 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

The Blue's Clues holistic approach to business success is documented, for the first time ever, by consultant Diane Tracy. She offers clues to the programme's popularity - a blueprint, if you will - for duplicating the success of Blue's Clues in other companies and industries. Readers will learn: - What can happen when leaders of an organisation put their egos and self-interests aside for the accomplishment of a worthy mission. - The power of relationship, and how trust in one another, from the top down, can break through enormous barriers. - How a clear grounded vision can allow individuals to push through their own personal barriers and limitations to create something truly phenomenal. - What happens when the company designs its product around the customer. The popularity of Blue's Clues, which challenged and disproved many assumptions about how children learn, is no fluke. The personal story behind the programme's business story will inspire readers to believe more in themselves, to dream big, and to push through their own self-limiting beliefs to experience a fuller, more satisfying career and life.


Reviews 1

Publisher's Weekly Review

Executive coach Tracy presents a hybrid case studybusiness guide based on the creative culture of Blue's Clues, the highly popular children's cable TV show featuring an animated puppy and her 20-something live male sidekick. Tracy was called in as a consultant to the show for reasons never explained. She gushes, "I looked for some glaring weakness and could not find it." Blue's Clues, which hit the airwaves in 1996, now has over 13 million viewers in 60 countries and had earned about $1 billion in licensing products in the year 2000 alone. Such success provides much rich case study material. The book's strongest sections describe how the story lines and animation are developed. Parents, teachers and business people will also be interested in the company's innovative approach to market research and testing (e.g., Blue's Clues researchers found that preschoolers have a longer attention span and a stronger need to interact with characters than previous shows like Sesame Street had provided). No one featured either inside or outside the company has anything critical to say, however, and the narrative tone is weakened by sidebars containing viewer fan letters and testimonials from the show's staff (employee Alice Wilder says working there "is a dream come true"). While catchy tips (have a "strong vision" and a "net for each other") and relentless optimism may be appropriate in, say, one of the show's recruitment brochures, Tracy's tone may be less then optimal for discerning executive readers. Photos. (July) (c) Copyright PWxyz, LLC. All rights reserved


Table of Contents

Introductionp. xi
1. Clue In to Your Missionp. 1
2. Clue In to Your Customerp. 33
3. Clue In to Your Researchp. 65
4. Clue In to Your Technology and Workplacep. 93
5. Clue In to Your Work Processesp. 113
6. Clue In to Your Brandp. 135
7. Clue In to Your Leadership and Managementp. 175
8. Clue In to Your Culturep. 199
9. The Thinking Chairp. 221
Indexp. 225
About the Authorp. 229