Cover image for Attracting capital from angels : how their money-and their experience-can help you build a successful company
Attracting capital from angels : how their money-and their experience-can help you build a successful company
Hill, Brian E. (Brian Edward), 1955-
Publication Information:
New York : J. Wiley, [2002]

Physical Description:
xii, 324 pages : illustrations ; 24 cm
General Note:
Includes index.
Added Author:
Electronic Access:
Table of contents
Format :


Call Number
Material Type
Home Location
Item Holds
HG4751 .H548 2002 Adult Non-Fiction Central Closed Stacks

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"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. It's also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job!"
--Bob Bozeman, General Partner, Angel Investors, LP

This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors' years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels:

What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing

Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.

Author Notes

Brian E. Hill holds a master's degree in business administration, with a specialization in finance. He worked in corporate planning with several large organizations before founding Profit Dynamics, Inc., a research and management consulting firm, in 1987. This firm has advised numerous small and midsized companies in the areas of writing business plans and finding capital. Clients have included technology and Internet companies as well as manufacturing, distribution, and service businesses. Dee Power also has an MBA degree and is a founding partner of Profit Dynamics, Inc. She has eighteen years of experience in business planning and in working with entrepreneurs. Hill and Power are also the authors of Inside Secrets to Venture Capital, available from Wiley. They can be reached through their Web site,, a resource site for entrepreneurs looking for capital.

Table of Contents

Bob BozemanRandy Haykin
Forewordp. ix
Forewordp. x
What is an Angel and What do Angels Want?
Chapter 1 The Fascinating World of Angel Investorsp. 3
Chapter 2 Trends in Angel Investingp. 13
Chapter 3 What Is an Angel Investor?p. 24
Chapter 4 Why Do People Want to Be Angels?p. 33
Chapter 5 The Challenges of Being an Angelp. 41
Chapter 6 Angels Compared to Venture Capitalistsp. 49
Chapter 7 What Do Angels Want?p. 61
Chapter 8 Entrepreneur Characteristics That Attract Angelsp. 75
Types of Angels
Chapter 9 The Many, Many Types of Angelsp. 85
Chapter 10 When Angels and Venture Capitalists Are on the Same Teamp. 100
Chapter 11 Devil in a Blue Suit: Spotting Frauds and Cheatsp. 105
Preparing for a Glimpse of Heaven
Chapter 12 Why an Attorney Is an Absolute Mustp. 115
Chapter 13 Putting Together Your Advisory Boardp. 123
Chapter 14 The Poor, Misunderstood Business Planp. 133
Chapter 15 The All-Important Marketing Planp. 142
Chapter 16 Do Angels Put Any Credence in Business Plans?p. 148
Chapter 17 Polishing Your Pitchp. 161
Finding an Angel
Chapter 18 How Do Angels Find the Deals?p. 171
Chapter 19 Why Do Angels Band Together?p. 178
Chapter 20 Behind Closed Doorsp. 189
Chapter 21 Tracking the Flight Path of Angels Is Difficult: They Don't Show Up on Radarp. 200
Chapter 22 Making It Easy for an Angel to Find Youp. 211
You've Found an Angel--Now What?
Chapter 23 To Invest or Not to Invest: That Is the Questionp. 221
Chapter 24 The Mystery of Valuationp. 236
Chapter 25 Coming to Termsp. 247
Chapter 26 Entrepreneurs Who Attracted Angels to Their Companyp. 255
Living With an Angel
Chapter 27 Advantages of an Angel Investing in a Companyp. 263
Chapter 28 Working with an Angel after the Closep. 273
Chapter 29 Tales from the Venture Vaultp. 284
The Future of Angel Investing
Chapter 30 Making the Angel Investment Market More Efficientp. 293
Chapter 31 Outlook: What a Wonderful World It Could Bep. 304
Appendix Experts Who Contributed to Attracting Capital from Angelsp. 314
Indexp. 321