Cover image for Internet resources and services for international marketing and advertising : a global guide
Title:
Internet resources and services for international marketing and advertising : a global guide
Author:
Coyle, James R. (James Richard), 1965-
Publication Information:
Westport, CT : Oryx Press, [2002]

©2002
Physical Description:
xiii, 352 pages ; 26 cm.
Language:
English
ISBN:
9781573564076
Format :
Book

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Summary

Summary

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.

Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.


Author Notes

JAMES R. COYLE is Assistant Professor at the Zicklin School of Business at Baruch College, City University of New York, where he teaches Internet marketing and advertising campaigns. Coyle's research and publication interests are related to advertising processing, particularly how Web site design tools and principles affect consumer processing. His published research has appeared in the Journal of Advertising , Journal of Current Issues and Research in Advertising , Journal of Advertising Education , and Journal of Broadcasting and Electronic Media .


Reviews 1

Choice Review

Coyle's book, part of the Oryx "Global Guides to Internet Business Resources" series, provides chapters for multiple consumer markets in six continents: Africa, Asia, Australia and Oceania, Europe, North America, and South America. Each chapter contains general information for that continent and specific details for each country. Over 150 countries and regions are included, and more than 2,000 Internet sites are cited. The preface describes the method used to assure the quality of Web sites selected. The first chapter covers in alphabetical order many sources for advertising and marketing that may be found on the Internet along with journals, IT tools, and a variety of links pertinent to this field. Each citation contains, unfortunately, only a brief description. Although the table of contents lists continents and countries, additional rich detail is supplied by indexes of Web site titles, Web site sponsors, countries, and subjects. General readers; professionals. S. G. Marvin West Chester University


Table of Contents

Preface
Introduction
Global Marketing and Advertising Resources
Africa
Asia
Australia and Oceania
Europe
North America
South America
Web Site Title Index
Web Site Sponors Index
Country Index
Subject Index