Cover image for Winning cover letters
Winning cover letters
Ryan, Robin, 1955-
Personal Author:
Second edition.
Publication Information:
New York : Wiley, [2003]

Physical Description:
238 pages : illustrations ; 26 cm
General Note:
Includes index.
Electronic Access:
Table of contents
Format :


Call Number
Material Type
Home Location
Item Holds
HF5383 .R93 2003 Adult Non-Fiction Popular Materials-Job
HF5383 .R93 2003 Adult Non-Fiction Popular Materials-Job

On Order



"Robin Ryan is the hottest career expert in America today."
--Susan Cowden, TV anchor, NW Cable News


With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies.

You'll create powerful, attention-grabbing letters, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan's popular and highly effective Power Impact Technique(TM), you'll have employers hunting you. This newly updated Second Edition features even more Winning Cover Letters, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more:
* Fatal mistakes to avoid as viewed by human resources professionals who've seen it all
* World-class cover letters that landed interviews and jobs
* Exercises to help you assess your skills and accomplishments
* The writing technique selected by 96% of hiring managers as their preferred style
* A new, special section for top executives-including CEOs, presidents, and vice presidents
* New advice for those in the creative arts, new graduates, volunteers, and career changers
* Tips on writing target letters to catch the eye of the employers you want to work for

"This book is a major breakthrough,teaching you how to easily write effective cover letters that employers will respond to."
-Mark Tranter, founder, America4Hire

"By far, this is the best book ever written on writing cover letters."
-Sandy Dehan, HR Manager, Fortune 500 company

"My dream job called after I mailed my first cover letter. I landed the job and owe it all to Robin Ryan's effective techniques."
-Marianne Jones, client

Author Notes

Robin Ryan lives in Seattle, Washington.

Table of Contents

Acknowledgmentsp. 11
Chapter 1 A Great Cover Letter is a Key Element in Landing the Perfect Jobp. 15
The Importance of Cover Lettersp. 16
Our Hiring Managers' Survey Resultsp. 17
Why Use The Power Impact Technique?p. 18
Acknowledged Difficulties in Getting Employers' Attentionp. 19
A Guaranteep. 20
What's Aheadp. 20
Chapter 2 Cover Letter Mistakes Hiring Managers Say to Avoidp. 23
Mistakes You Should Not Makep. 25
1. Don't Start Your Letter with: "I'm Applying for the Job I Saw in Sunday's Newspaper"p. 25
2. General Letters Are Worthlessp. 26
3. Do Not Ignore the Stated Criteriap. 27
4. Don't Let Careless Errors Torpedo Youp. 28
5. Clueless About My Companyp. 29
6. Paying Little Attention to Format or Stylep. 30
7. Sloppinessp. 31
8. Poor Salutations Start You Off on the Wrong Footp. 32
9. Negatives Are a Major Turnoffp. 33
10. Just Wanting It Is Not Enoughp. 34
11. Don't Specify the Salary or Benefits Desiredp. 35
12. Phone Etiquette Doesn't Existp. 36
13. The Meat's In the Resumep. 37
14. They Could Do My Jobp. 37
15. Can't Do the Jobp. 38
16. Can't Work the Hours Requestedp. 39
17. Long Letters Are Losersp. 41
18. Unsubstantiated Bragging Backfiresp. 41
19. Not Showing a True Interestp. 42
20. Don't Expect the Employer to Find a Need for You to Fillp. 42
21. Using Buzz Words Can Backfirep. 43
22. Don't Include the Employer's Want Adp. 43
23. Gimmicks Rarely Workp. 44
Bad Cover Letter Examplep. 44
Summaryp. 48
Chapter 3 The Power Impact Techniquep. 49
Success Storiesp. 52
Summaryp. 80
Chapter 4 More Successful Cover Lettersp. 81
Proven Cover Letter Examplesp. 82
High-Level Executive Cover Lettersp. 95
Terrific Job Search Resources and Advicep. 106
Internal Promotionsp. 107
Targeting Your Skills to Different Types of Organizationsp. 109
Referralp. 113
Insider Informationp. 117
Volunteer Experience/Reentryp. 119
New Graduatesp. 122
Bachelor's Degreep. 122
The MBA Challengep. 124
Career Changingp. 129
Special Notice for Those in the Creative Artsp. 133
More Examples of The Power Impact Technique at Workp. 135
Salary History Requestsp. 142
Summaryp. 144
Chapter 5 Writing Your Cover Lettersp. 145
The Writing Techniquep. 146
Paper, Printing, and Envelope Recommendationsp. 155
Creating Your Marketing Packagep. 156
Chapter 6 Special Letters that Crack the Hidden Job Marketp. 159
Prospect Lettersp. 160
Highly Competitive Fieldsp. 166
Informational Interview Requestp. 173
Chapter 7 Writing Self-Marketing Lettersp. 179
Prospect Lettersp. 179
When You Have a Referralp. 183
Informational Interview Lettersp. 186
Chapter 8 Internet, Faxing, Scanning, and E-Mailingp. 189
Faxingp. 196
Netiquettep. 199
Chapter 9 Thank-You Letters That Can Land you the Jobp. 203
The Strategic Notep. 205
The In-Depth Letterp. 207
Chapter 10 The Acceptance/Employment Letterp. 215
Chapter 11 The Easy Tracking Systemp. 219
Hot Leadsp. 222
High-Impact Words and Phrasesp. 222
Notable Abilitiesp. 224
Guidelines to Follow When You Have a Full-Time Jobp. 225
Guidelines to Follow When You're Not Workingp. 226
Chapter 12 Be a Success Storyp. 227
More Career Help Availablep. 231
Indexp. 233
About Robin Ryan, Author, National Speaker, and Career Coachp. 239