Cover image for Starting on a shoestring : building a business without a bankroll
Starting on a shoestring : building a business without a bankroll
Goldstein, Arnold S.
Personal Author:
Fourth edition.
Publication Information:
New York : J. Wiley, [2002]

Physical Description:
ix, 326 pages ; 23 cm
General Note:
Includes index.
Electronic Access:
Table of contents
Format :


Call Number
Material Type
Home Location
Item Holds
HD62.5 .G65 2002 Adult Non-Fiction Central Closed Stacks
HD62.5 .G65 2002 Adult Non-Fiction Popular Materials-Small Business

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Live your entrepreneurial dream with no-or little-money down

Where there's a will, there's a way. Even if you don't havestart-up money in the bank, you can get your new business on itsfeet with ingenuity and knowledge. Starting on a Shoestring is thekey to your success. Now in its Fourth Edition, this perennialbestseller has helped thousands of people live out their dreams; itprovides the knowledge and the confidence you need to get yourbusiness off the ground and up and running. Authoritative,step-by-step guidance will answer your questions, help you planyour strategy, and get you started. In the new Fourth Edition, anall-new chapter covers everything you need to know about theInternet, from creating an online presence for your business tounderstanding all the tech jargon.

And there's more:
* Make sure your business idea is right for you-before you take therisk
* Find sources of capital and approach them confidently
* Six common myths: avoid the traps and misconceptions of startingup
* Should you take on a partner?
* Setting up: bargains on equipment, dealing with suppliers, theadvantages of leasing, value of consignments
* Marketing and advertising on a shoestring: free publicity,word-of-mouth, creating a prestige image cheaply
* Examples of businesses like yours that maximized their success onthe Internet

Now better than ever, Starting on a Shoestring gives you a wealthof vital information you'll find in no other book-it's your firststep to entrepreneurial success.

Author Notes

Arnold S. Goldstein, PhD, is an attorney and the author of more than twenty books

Table of Contents

1. You Make Your Own Miraclesp. 1
Are You the One in the Crowd?p. 4
Myth #1 You Need Money to Make Moneyp. 5
Myth #2 A Healthy Investment Makes a Healthy Businessp. 6
Myth #3 Debt Is Badp. 7
Myth #4 Starting on a Shoestring Is Starting Smallp. 8
Myth #5 My Business Can't Be Started on a Shoestringp. 9
Myth #6 Only Wheeler-Dealers Need Applyp. 10
What It Takesp. 10
Double Your Determinationp. 12
The One-Tenth Principlep. 13
The Time Is Always Rightp. 14
2. Checking Out Your Winning Ideap. 16
The One Most Important Decisionp. 17
Narrow the Rangep. 19
Creating the Perfect Matchp. 19
The Psychic Rewardsp. 20
Measure Your Management Mentalityp. 23
Living without a Livingp. 25
Can You Afford It?p. 27
Thousands of Successful New Venturesp. 28
How Others Found Successp. 30
Give Your Idea the Acid Testp. 33
Key Points to Rememberp. 35
3. Shoestring Economicsp. 36
Fourteen Essential Lessons for Every Shoestring Entrepreneurp. 38
Your Shoestring Economics Final Examp. 54
4. Starting Smartp. 56
Hope for the Best--Prepare for the Worstp. 56
Why a Corporation Is a Mustp. 57
Small Investments Mean Small Lossesp. 59
Protect Your Investmentp. 62
Assets You Never Have to Losep. 63
Side-Stepping Dangerous Guaranteesp. 64
How Deep Are Your Pockets?p. 67
Your Starting Smart Self-Examp. 69
5. Prepare a Winning Business Planp. 70
A Good Business Plan Can Be Your Roadmap to Successp. 70
How to Design Your Business Planp. 73
Making Your Business Plan Come Alivep. 76
Where to Find Helpp. 90
Key Points to Rememberp. 91
6. Finding the Moneyp. 92
You Can't Beat Borrowed Moneyp. 96
Negotiate Your Winning Termsp. 98
Proposals that Create Cashp. 100
Open the Right Doorsp. 103
Banks Can Say "Yes"p. 103
Charge Your Business to MasterCardp. 105
Press the Right Buttonsp. 105
When the Bank Says "No"p. 107
A Franchise Can Mean Financingp. 107
Supplier Financing: Yours for the Askingp. 108
A Final Wordp. 109
Key Points to Rememberp. 110
7. Dealing with the Small Business Administration (SBA)p. 111
The SBA--A Potential Allyp. 111
Getting Information from the SBAp. 113
How the SBA Worksp. 115
SBA Programsp. 116
Direct Loansp. 125
Dealing with the SBAp. 128
Key Points to Rememberp. 134
8. Dealing with Venture Capital Firmsp. 136
The Nature of Venture Capital Fundsp. 136
Fierce Competitionp. 141
Kinds of Investorsp. 143
The Need for a Business Planp. 152
Key Points to Rememberp. 154
9. Partners for Profit: Your Brains, Their Cashp. 156
Who Needs Partners?p. 156
How Friendly Is "Friendly" Money?p. 157
More Than Moneyp. 158
Where the Money Lurksp. 160
Put Your Partner to the Acid Testp. 163
"Have I Got a Deal for You"p. 164
Package Your Proposal to Sellp. 166
Beware the Booby Trapsp. 168
Seven Tips on the Care and Feeding of Partnersp. 170
"Divorce"--Partnership Stylep. 171
Key Points to Rememberp. 173
10. Setting Up Shopp. 174
Developing the Miser's Touchp. 175
Hanging Your Hat for a Dollar a Dayp. 176
Going Where the Customers Arep. 178
Two Money-Saving Points to Negotiatep. 181
The Million-Dollar Look on Humble Penniesp. 183
The Bargainland of Equipment Dealsp. 184
100 Percent Terms Anyone Can Getp. 187
The Magic of Leasingp. 188
How to Make the Most of Manufacturers' Free Trialsp. 189
A Helping Hand from Big Suppliersp. 189
Sharing Time Is Saving Dollarsp. 190
Promise a Piece of the Actionp. 191
Producing Profits without Productionp. 192
Key Points to Rememberp. 193
11. Buying Advice at a Bargain Pricep. 194
Taking on Top-Grade Talentp. 195
Borrow Some Successp. 197
Suppliers Who Supply Informationp. 198
Ten Thousand Heads Are Better Than Onep. 199
Free Product Ideasp. 201
Export Experts for Hirep. 202
To Market, To Marketp. 203
Four Ways to Free Employee Trainingp. 205
Lawyers: A Necessary Evilp. 206
Finding an Accountant to Navigatep. 208
Buy the Agent, Not the Insurancep. 210
More People from More Peoplep. 211
Key Points to Rememberp. 212
12. Full Shelves from Empty Pocketsp. 213
You Can't Do Business from an Empty Wagonp. 214
A Closed Checkbook Needs an Open Mindp. 218
Credit Managers Can Say "Yes"p. 221
Buy Now--Pay Laterp. 224
Tackling the One Big Supplierp. 227
Consignments Are as Good as Cashp. 232
How to Find Merchandise at Rock-Bottom Pricesp. 234
Some Imagination Please!p. 235
Key Points to Rememberp. 236
13. Promoting for a Pittancep. 237
Shoestring Marketing: The Critical Differencep. 237
Three Essentials to Successful Shoestring Marketingp. 240
How to Create a Prestige Image with Business Cards and Stationeryp. 241
Design an Inexpensive Web Sitep. 242
Free Word-of-Mouth Advertising Is Bestp. 243
How to Obtain Free Media Publicityp. 244
Make Your Brochure a Promotional Toolp. 246
Become Active in Community Servicep. 246
How to Slash Advertising Costsp. 247
More Secrets of Saving Marketing Moneyp. 248
Key Points to Rememberp. 252
14. Using the World Wide Webp. 253
Setting Your Goals for Web Usep. 254
Setting Up Your Web Sitep. 257
Promoting Your Business on the Webp. 265
Risksp. 269
The Good Newsp. 274
Small-Business Owners' Tipsp. 275
Key Points to Rememberp. 276
15. A Blueprint for Buying a Businessp. 278
Buy or Create?p. 278
Profitable Business for Sale: No Cash Downp. 282
You Can Buy on 100 Percent Termsp. 283
Finding the Largest Dollarsp. 285
Look for the Liabilitiesp. 287
Squeeze Cash from Cash Flowp. 289
Hidden Assets Mean Hidden Moneyp. 291
Your Two Best Money Sourcesp. 293
Playing by the Rulesp. 295
Key Points to Rememberp. 297
16. Pyramiding to the Topp. 298
It's Easy to Multiply a Winnerp. 299
But Who Needs It?p. 299
Bigger Can Be Betterp. 300
Where Do You Go from Here?p. 302
Test the Timingp. 303
The Many Paths to Successp. 305
Unleash Your Growth Powerp. 307
Prospecting for the Big Dollarsp. 310
Seven Growth Rulesp. 311
Key Points to Rememberp. 314
Indexp. 315