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Essentials of patents
Gibbs, Andy.
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Publication Information:
New York : Wiley, 2002.
Physical Description:
xviii, 270 pages : illustrations ; 23 cm
General Note:
Includes index.

"Includes new 2003 Patent Rules!" -- cover.
Patents: high stakes, high value, high liability -- Patent licensing -- Patent strategy -- Patent tactics -- Managing patents in the marketing department -- Managing patents in the engineering department -- Managing patents in manufacturing and operations -- Managing patents in the finance department -- Managing patents in the human resources department -- Managing patents in the information technology department -- Patent management and the corporate/ip counsel -- Patent management paradigm for the ceo/ico.
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T333 .G53 2003 Adult Non-Fiction Popular Materials-Small Business-Patents

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While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.

This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.

Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager.

In it, the authors introduce a new management methodology: Patent Quality Management, or "PQM". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).

Author Notes

Andy Gibbs is President and CEO of He is a member of the U.S. Patent Office's Public Patent Advisory Committee and e-Government subcommittee. He speaks internationally on intellectual property issues and has been interviewed in Wired magazine, The Wall Street Journal, USA Today, the New York Times, and the San Jose Business Journal
Bob DeMatteis is one of the leading inventors in the plastic bag industry. He lectures on invention commercialization at colleges, universities, and government agencies

Table of Contents

Prefacep. viii
Introductionp. xiv
1 Patents: High Stakes, High Value, High Liabilityp. 1
2 Patent Licensingp. 21
3 Patent Strategyp. 49
4 Patent Tacticsp. 71
5 Managing Patents in the Marketing Departmentp. 93
6 Managing Patents in the Engineering Departmentp. 115
7 Managing Patents in Manufacturing and Operationsp. 139
8 Managing Patents in the Finance Departmentp. 155
9 Managing Patents in the Human Resources Departmentp. 187
10 Managing Patents in the Information Technology Departmentp. 209
11 Patent Management and the Corporate/IP Counselp. 227
12 Patent Management Paradigm for the CEO/ICOp. 245
Index of Organizationsp. 263
Indexp. 265