Cover image for Navigating the partnership maze : creating alliances that work
Navigating the partnership maze : creating alliances that work
Gerdes, Sarah.
Personal Author:
Publication Information:
New York : McGraw-Hill, [2003]

Physical Description:
xii, 219 pages : illustrations ; 24 cm
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HD69.S8 G465 2003 Adult Non-Fiction Central Closed Stacks

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Nationally-recognized partnership expert Sarah Gerdes has developed a unique approach to creating business partnerships that work. Called AllianceMapping, her approach has been adopted by IBM, Microsoft, Hewlett Packard, Sony, Bank of America, and dozens of other companies -- with impressive results. Using Alliance Mapping, these companies have been able to shave hundreds of hours and tens of thousands of dollars from what can be an arduous and very risky process and established investment, distribution, joint development, and marketing agreements with outstanding results. Why does AllianceMapping work? Because it is a proven, systematic approach to navigating the complicated maze that leads to profitable partnership relationships. From identifying potential partners to structuring partner agreements to negotiating partnership contracts and evaluating partner performance, the AllianceMapping process serves as a roadmap that guides partners step-by-step along the path to successful and profitable partnership arrangements. Navigating the Maze shows how to put AllianceMapping to work, whether you want to create a partnership between companies of two people or companies of 2,000, whate

Author Notes

Sarah Gerdes is founder and CEO of Business Marketing Group, Inc.

Table of Contents

Introductionp. vii
Chapter 1 The Promise of Partnershipsp. 1
Chapter 2 Types of Partnershipsp. 7
Chapter 3 Overcoming the Fear of Partnershipsp. 29
Chapter 4 AllianceMappingp. 41
Chapter 5 Creating the Partnership Planp. 59
Chapter 6 Partnership Development Life Cyclep. 75
Chapter 7 Navigating the Mazep. 99
Chapter 8 Structuring Partnership Agreementsp. 131
Chapter 9 The Tools Used to Create Partnershipsp. 163
Chapter 10 Partnering Techniques for the Long-Term Relationshipp. 193
Glossaryp. 205
Indexp. 211
Acknowledgmentsp. 219