Cover image for Marketing and selling black & white portrait photography
Title:
Marketing and selling black & white portrait photography
Author:
Boursier, Helen T., 1960-
Personal Author:
Publication Information:
Buffalo, NY : Amherst Media, [2000]

©2000
Physical Description:
110 pages : illustrations ; 28 cm
General Note:
Includes index.
Language:
English
ISBN:
9781584280156
Format :
Book

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Material Type
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TR581 .B68 2000 Adult Non-Fiction Central Closed Stacks-Oversize
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Summary

Summary

Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services--like hand-colored portraits--help photographers get their business in focus.


Author Notes

Helen T. Boursier is the author of "Black & White Portrait Photography" and "Family Portrait Photography." She lives in East Falmouth, Massachusetts.