Cover image for : dynamic management for the digital age
Title: : dynamic management for the digital age
Hecht, Bennett L., 1959-
Personal Author:
Publication Information:
New York, NY : J. Wiley & Sons, [2002]

Physical Description:
xxiv, 280 pages : illustrations ; 24 cm.
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Electronic Access:
Table of contents
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HD62.6 .H43 2002 Adult Non-Fiction Non-Fiction Area

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Nonprofit managers have been slow to embrace the digital age.Although technology has transformed the face of the for-profitsector and how it operates, nonprofit use of technology to improveinternal functioning and to change the way services are deliveredis almost nonexistent. These limitations actually have opened thedoor for for-profits to "compete" successfully for traditionalnonprofit business, such as moving people from welfare towork. is both a call to action and a roadmap forchange. Each chapter defines an element of Dynamic Management andidentifies "digital hotspots" or places within that element, andthe nonprofit's implementation of that element, where digitalissues will most likely arise and need to be addressed. Inaddition, at the end of each chapter, Maxims of Dynamic Managementor core truths that the authors have found helpful to follow intheir day-to-day experience as nonprofit leaders in bringingDynamic Management to their organization are provided. Finally, theauthors highlight the experience of various nonprofit andfor-profit organizations that have successfully made elements ofDynamic Management a reality in their organizations.

Author Notes

Ben Hecht, JD, CPA, is an experienced nonprofit executive, author, and lecturer. In 2000, he and Rey Ramsey founded One Economy Corporation, a national nonprofit dedicated to maximizing the power of technology to expand opportunities for low-income people to improve their standard of living. He currently serves as One Economy's President and Chief Operating Officer.
Rey Ramsey, JD, is a seasoned executive and social entrepreneur. He currently serves as Chief Executive Officer and Board Chair of One Economy. From 1996 to 2000, the authors worked together applying principles of dynamic management at The Enterprise Foundation and its network of 1,500 community-based organizations nationwide.

Table of Contents

Forewordp. xv
Prefacep. xix
Acknowledgmentsp. xxi
About the Authorsp. xxiii
Chapter 1 Nonprofits and the Digital Agep. 1
Understanding the Forces of Changep. 2
Forces of Change at Workp. 6
Learning to Operate in New Waysp. 9
Building the Dynamic Management Map: Thriving on Changep. 10
Notesp. 11
Chapter 2 Dynamic Management and Dynamic Organizationsp. 13
Dynamic Management Definedp. 13
Dynamic Management Mapp. 15
Using the Mapp. 16
What if You Don't Invert the Pyramid?p. 17
Implementing Dynamic Managementp. 18
Is Dynamic Management Really Possible?p. 18
Reflect and Repositionp. 24
Guiding Principlesp. 24
Notesp. 24
Chapter 3 Organizational Context: Taking the Pulsep. 27
Why Ask "What is Going On?"p. 28
Holding the Mirror up to Yourself: Checking Your Own Pulsep. 28
Holding the Mirror up to Your Organization and the World around Youp. 32
Two Organizations That Took Their Pulse and Changed Foreverp. 34
Reflect and Repositionp. 40
Guiding Principlesp. 40
Notesp. 40
Chapter 4 Corporate Culture: Vision, Values, Values, and Peoplep. 43
The Importance of Culturep. 43
Visionp. 47
Repositioning Your Vision: Vision and the Role of Leadersp. 54
Valuesp. 59
Peoplep. 62
Reflect and Repositionp. 74
Guiding Principlesp. 75
Notesp. 75
Chapter 5 The Business Model and the Customerp. 77
Defining "Business Model"p. 77
The Customerp. 78
Expanded Customer Choicesp. 92
Expanding Your Customer Basep. 96
Sustainabilityp. 98
Reflect and Repositionp. 100
Guiding Principlesp. 100
Notesp. 100
Chapter 6 Content--Products and Servicesp. 101
Reflecting on Contentp. 101
The New Frontier for Products and Services: The Internet Double Helixp. 106
Reflect and Repositionp. 119
Guiding Principlesp. 120
Notesp. 120
Chapter 7 Infrastructurep. 121
What Is the Infrastructure?p. 121
Senior Managementp. 122
Creating the Environmentp. 122
Having a Vision for the Netp. 125
Stable and Diverse Resourcesp. 125
Technologyp. 146
Reflect and Repositionp. 165
Guiding Principlesp. 167
Notesp. 167
Chapter 8 Alignmentp. 171
The Role of the Leader in Aligning the Organizationp. 173
Tools for Alignmentp. 173
Corporate Structure and Organizational Chartp. 177
Reflect and Repositionp. 194
Guiding Principlesp. 194
Notesp. 195
Chapter 9 Living the Map: The One Economy Storyp. 197
Who We Are and How We Got Herep. 197
Holding the Mirror up to Ourselvesp. 200
Building the Culture: Vision, Values, and Peoplep. 202
Developing the Business Modelp. 207
Building the Infrastructurep. 211
Alignmentp. 214
What the Future Holdsp. 215
Share Your Experiences Living the Mapp. 216
Notesp. 216
Chapter 10 What's in Store for the Dynamic Manager: Looking at the Future of Nonprofit Managementp. 217
The Horn and Hardart-ization of Customersp. 217
The Melting Pot in the Lunch Roomp. 219
Good-bye Tonto, or the End of the Lone Rangerp. 221
The Corporate Faceliftp. 222
How Do I Respond to These Trends?p. 224
Notesp. 230
Appendix A Resources for Online Fundraisingp. 231
Glossary of Internet Termsp. 257
Indexp. 271