Cover image for Making and selling cars : innovation and change in the U.S. automotive industry
Title:
Making and selling cars : innovation and change in the U.S. automotive industry
Author:
Rubenstein, James M.
Personal Author:
Publication Information:
Baltimore : Johns Hopkins University Press, [2001]

©2001
Physical Description:
ix, 401 pages : illustrations ; 25 cm
Summary:
The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Language:
English
ISBN:
9780801867149
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HD9710.U52 R836 2001 Adult Non-Fiction Non-Fiction Area
Searching...

On Order

Summary

Summary

From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the US motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry which despite its power, is an industry constantly struggling to redefine itself and assure its success.


Author Notes

James M. Rubenstein is the chair of the Department of Geography at Miami University.


Table of Contents

Prefacep. vii
Part I Making Motor Vehicles
1 From Fordist Productionp. 3
2 ... To Lean Productionp. 30
3 From Making Partsp. 56
4 ... To Buying Partsp. 88
5 From Deskilling the Work Forcep. 119
6 ... To Reskilling Laborp. 151
Part II Selling Motor Vehicles
7 From a Class-based Marketp. 183
8 ... To a Personal Marketp. 217
9 From Dealing with Customersp. 251
10 ... To Serving Customersp. 278
11 From a National Marketp. 307
12 ... To a Global Marketp. 331
Conclusionp. 353
Notesp. 357
Bibliographyp. 371
Indexp. 387

Google Preview