Cover image for Intelligent giving : insights and strategies for higher education donors
Title:
Intelligent giving : insights and strategies for higher education donors
Author:
Caulkins, Jonathan P. (Jonathan Paul), 1965-
Publication Information:
Santa Monica, CA : Rand, Council for Aid to Education, 2002.
Physical Description:
xii, 91 pages : color illustrations ; 26 cm
General Note:
"MR-1427-CAE"--P. [4] of cover.
Language:
English
Reading Level:
1410 Lexile.
ISBN:
9780833031341
Format :
Book

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Summary

Summary

Provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education. Although most major gifts are profoundly motivated by charitable intentions, the noble impulse to give to higher education can quickly generate complicated choices. Which school? Which program? Under what terms or conditions? Even very talented people who have enjoyed exceptionally successful careers in business and other fields can become disoriented by academe's idiosyncrasies. This book provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education. It supplies some insight into the higher education sector, donor opportunities, the development process, and how to think about and get the most from a negotiation with the institution of the donor's choice. The insights and strategies are culled by a RAND research team mainly from interviews with development officers, institutional leaders, and donors themselves. Ultimately the giving process that works best for any donor will depend on his or her individual interests and needs. The best advice is to be clear on what effect the donor wants his or her gift to h


Table of Contents

Prefacep. iii
Executive Summaryp. vii
1 Introductionp. 1
2 Understanding the U.S. Higher Education Systemp. 9
3 Fundraising Inside the Ivory Towerp. 37
4 The What, How, and When of Givingp. 49
5 Selected Giving Strategiesp. 67
6 Conclusionp. 77
Appendix A Additional Resources for Donorsp. 79
Appendix B Interview Protocolp. 85
Bibliographyp. 87