Cover image for Fundraising for social change
Fundraising for social change
Klein, Kim.
Personal Author:
Fourth edition, revised and expanded.
Publication Information:
San Francisco : Jossey-Bass, [2001]

Physical Description:
x, 403 pages ; illustrations ; 24 cm.
Format :


Call Number
Material Type
Home Location
Item Holds
HV41.9.U5 K57 2001 Adult Non-Fiction Non-Fiction Area

On Order



Fundraising for Social Change provides organizations that have budgets of less than $1 million (including much less than that) with the information they need to establish, maintain and expand a successful community-based fundraising program.

Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Author Notes

Kim Klein specializes in training nonprofit organizations working for social justice with budgets of less than $1,000,000 in successful fundraising techniques.

Table of Contents

Preface to the Fifth Edition.
The Author
Part 1 Fundraising Framework
1 Philanthropy in America
2 Principles of Fundraising
3 Matching Fundraising Strategies with Financial Needs
4 Creating a Case Statement
5 The Board of Directors
Part 2 Strategies for Acquiring and Keeping Donors
6 Getting Comfortable with Asking for Money
7 The Logistics of Personal Solicitation
8 Understanding Special Events
9 Making the Most of Special Events
10 Using Direct Mail
11 The Logistics of Direct Mail
12 Fundraising by Telephone
13 Using the Internet
14 Establishing Voluntary Fees for Service
15 Door-to-Door Canvassing
16 Opportunistic Fundraising
17 Writing Thank You Notes
Part 3 Strategies for Upgrading Donors
18 Building Major Gifts Programs
19 Setting Up and Maintaining Pledge Programs
20 Segmenting Donor Lists to Build Loyalty
21 Considering Legacy Giving
22 Setting Up an Endowment
Part 4 Fundraising Campaigns
23 Launching Major Gifts Campaigns
24 Understanding Capital Campaigns
25 Developing Endowment Campaigns
26 Conducting Feasibility Studies
Part 5 Fundraising Management
27 The Fundraising Office
28 Managing Your Information
29 Managing Your Time
30 Keeping Records
31 Managing Volunteers
Part 6 You, the Fundraiser
32 Hiring a Development Director
33 Hiring a Consultant, Coach, Mentor, or Trainer
34 Making Fundraising Your Career
35 Dealing with Anxiety
36 Working with Your Executive Director
37 The Ethics of Fundraising
Part 7 Budgeting and Planning
38 Developing a Budget
39 Creating a Fundraising Plan
40 What to Do in Case of Financial Trouble
Part 8 Special Circumstances
41 Raising Money in Rural Communities
42 Fundraising for a Coalition
43 When Everyone Is a Volunteer
44 Being Brand New and Starting Out Right
45 The Perennial Question of Clean and Dirty Money. Resources
A A Potpourri of Special Events
B Variations on the Mail Appeal Package
C Donor Bill of Rights
D AFP Code of Ethical Principles and Standards of Professional Practice
E For Further Information
F Foundation Center Cooperating Collections Network