Cover image for Streaming media handbook
Title:
Streaming media handbook
Author:
Menin, Eyal.
Personal Author:
Publication Information:
Upper Saddle River, NJ : Prentice Hall PTR, [2003]

©2003
Physical Description:
xv, 310 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
ISBN:
9780130358134
Format :
Book

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TK5105.386 .M45 2003 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

BASIC APPROACH PLEASE PROVIDE COURSE INFORMATION


Author Notes

EYAL MENIN, a veteran of the streaming media industry, has produced more than 50 entertainment and corporate webcasts, including webcasts for U2, Diana Ross, and the Rolling Stones. Currently a partner in UVision, Inc., a technology consulting firm, he designs streaming media networks and develops interactive multimedia applications. Menin served for two years as President of the New York Chapter of the International Television Association.


Table of Contents

Prefacep. xi
Acknowledgmentsp. xv
Part I Streaming Video Productionp. 1
Chapter 1 Streaming Media Basicsp. 3
What Is Streaming Media?p. 3
History of Streaming Mediap. 5
Who Should Use Streaming Media?p. 11
Advantages of Using Streaming Mediap. 17
Disadvantages of Using Streaming Mediap. 18
Leading Technologies in the Marketp. 19
Summaryp. 25
Chapter 2 Networksp. 27
Networks--Basicp. 27
Networks--Advancedp. 34
How Does Streaming Video Work?p. 51
Firewall Issuesp. 55
Summaryp. 57
Chapter 3 Source Materialp. 59
Definitions of Video and Audiop. 59
Video Formatsp. 60
Audio Formatsp. 61
Video Equipmentp. 63
Actionp. 72
Summaryp. 75
Chapter 4 Stock Library Mediap. 77
When Not to Produce Videop. 77
Legal Aspects of Content Distributionp. 79
Digital Media Formatsp. 81
Analog Media Formatsp. 83
Summaryp. 86
Chapter 5 Mobile Networksp. 89
A Wireless Worldp. 89
How Do Wireless Networks Work?p. 93
WLAN Protocolsp. 96
The WAP Consortiump. 97
What Is iMode?p. 100
WAP versus iModep. 103
Streaming over Wireless Networksp. 105
Wireless Service Providersp. 107
Summaryp. 109
Part II Encoding and Streaming Videop. 111
Chapter 6 Video Capturep. 113
The Art of Compressionp. 113
Compression Tools--Hardwarep. 114
Capture Card Comparisonp. 116
Compression Tools--Softwarep. 121
Choosing What Best Fits Your Needsp. 123
Summaryp. 124
Chapter 7 Encoding Workstationp. 125
Building Your Own Encoding Workstationp. 125
Recommended Componentsp. 128
Hardware Installationp. 132
System Audio Configurationp. 137
Summaryp. 139
Chapter 8 The Encoding Processp. 141
Testing Your Encoding Workstationp. 141
Live Webcast or Media On-Demandp. 146
RealSystem Encoding Toolsp. 148
QuickTime Encoding Toolsp. 153
Windows Media Encoding Toolsp. 159
Summaryp. 164
Chapter 9 Media Serversp. 165
Building Your Own Media Serverp. 165
Recommended Componentsp. 167
Hardware Installationp. 176
Software Installationp. 177
Summaryp. 186
Chapter 10 Streaming Contentp. 187
Unicast versus Multicastp. 187
How Media On-Demand Worksp. 190
How to Set up an On-Demand Unicast Streamp. 195
How to Set up a Multicast Streamp. 200
How to Set up a Live Unicast Streamp. 201
How to Set up a Live Multicast Streamp. 205
Creating Broadcast Playlistsp. 212
Summaryp. 217
Chapter 11 Streaming to Mobile Devicesp. 219
Concept Planningp. 219
Mobile Devices and the Enterprisep. 222
Streaming to Handheld Devicesp. 226
Unicast versus Multicastp. 228
Wireless Streaming Technologiesp. 230
PacketVideop. 233
RealNetworks RealSystem Mobilep. 237
Microsoft Windows Mediap. 239
Summaryp. 241
Part III Strategiesp. 243
Chapter 12 Marketing Techniquesp. 245
Defining Your Objectivesp. 247
Online versus Offlinep. 249
Free Online Guidesp. 252
Increasing Traffic to Your Sitep. 254
The Buzz Word--Online Partnershipsp. 261
Summaryp. 263
Chapter 13 Case Studiesp. 265
How to Measure Successp. 265
Case 1 Centerseat and Broadband Channels on the Webp. 266
Case 2 The Fortune 500 Company and Developing a User-Friendly Mediacentric Corporate Web sitep. 274
Case 3 U2 PopMart Tour and the First Internet Press Kitp. 280
Summaryp. 286
Glossaryp. 287
Indexp. 303