Cover image for Inside the publishing revolution : Adobe story
Inside the publishing revolution : Adobe story
Pfiffner, Pamela.
Personal Author:
Publication Information:
Berkeley, CA: Adobe Press, [2003]

Physical Description:
256 pages : illustrations (chiefly color); 25 cm
Subject Term:
Format :


Call Number
Material Type
Home Location
Item Holds
Z253.532.P33 P45 2003 Adult Non-Fiction Central Closed Stacks

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Explores the history behind the modern publishing revolution, as seen through the lens of one of its most important players. This work takes you on a journey from the roots of the desktop publishing revolution through the rise of the Web and interactive design, the birth and evolution of PostScript, the explosion of the Photoshop market, and more.

Author Notes

Pamela Pfiffner's publishing career encompasses print, Web, and television. As a reporter and editor for MacWEEK, she covered electronic publishing from its inception. She has been editor-in-chief of MacUser and Publish, working to extend the magazines' brands to the Internet. She joined the launch team of TechTV to start its dynamic-media Web site. In 1999, she launched as an independent portal for creative professionals. Co-author of How Desktop Publishing Works, Pfiffner has taught journalism at U.C. Berkeley and now teaches at Portland State University.

Table of Contents

1982-1984: Laying the Foundation
The Early Yearsp. 17
Creating Adobe Systemsp. 23
Steve Jobs and the Laser Writerp. 33
1985-1989: Sparking the Revolution
The Desktop Publishing Revolution Beginsp. 47
Bringing Type to Marketp. 56
Forging Alliancesp. 69
Becoming a Public Companyp. 77
Introducing Illustratorp. 80
The Industry Backlashp. 89
1990-1993: Charting New Directions
Building a Businessp. 103
Unleashing Photoshopp. 117
Images in Motionp. 129
Acrobat: The Early Daysp. 137
1994-1998: Expanding the Empire
The Era of Acquisitionsp. 149
Finding the Consumer Marketp. 161
Working the Webp. 169
Regroupingp. 183
1999-2001: Planning the Next Wave
Acrobat Takes Holdp. 195
The Return to Page Layoutp. 205
Building a New Infrastructurep. 213
The Changing of the Guardp. 221
2002 and Beyond: Into the Third Decade
Everywhere You Lookp. 231