Cover image for Conceptual blockbusting : a guide to better ideas
Title:
Conceptual blockbusting : a guide to better ideas
Author:
Adams, James L.
Personal Author:
Edition:
Fourth edition.
Publication Information:
Cambridge, Mass. : Perseus Pub., [2001]

©2001
Physical Description:
x, 220 pages : illustrations ; 23 cm
Language:
English
Reading Level:
1200 Lexile.
ISBN:
9780738205373
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library BF441 .A28 2001 Adult Non-Fiction Non-Fiction Area
Searching...
Central Library BF441 .A28 2001 Adult Non-Fiction Central Closed Stacks
Searching...

On Order

Summary

Summary

James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.


Author Notes

James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.


Google Preview