Cover image for The ultimate secrets of advertising
Title:
The ultimate secrets of advertising
Author:
Jones, John Philip.
Personal Author:
Publication Information:
Thousand Oaks, Calif. : Sage Publications, [2002]

©2002
Physical Description:
xxvi, 227 pages : illustrations ; 24 cm
Language:
English
Contents:
Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.
Subject Term:
ISBN:
9780761922438

9780761922445
Format :
Book