The Weather Channel : the improbable rise of a media phenomenon
Title:
The Weather Channel : the improbable rise of a media phenomenon
Author:
Batten, Frank, 1927-2009.
Personal Author:
Publication Information:
Boston : Harvard Business School Press, [2002]
©2002
Physical Description:
xi, 276 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm
General Note:
Includes index.
Language:
English
Contents:
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
Added Author:
ISBN:
9781578515592
9781578515998
Format :
Book
