Cover image for Sell yourself without selling your soul : a woman's guide to promoting herself, her business, her product, or her cause with integrity and spirit
Title:
Sell yourself without selling your soul : a woman's guide to promoting herself, her business, her product, or her cause with integrity and spirit
Author:
Harrow, Susan, 1957-
Personal Author:
Edition:
First edition.
Publication Information:
New York : HarperResource, 2002.
Physical Description:
xxv, 373 pages : illustrations ; 24 cm
Language:
English
ISBN:
9780060198800
Format :
Book

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Material Type
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Central Library HF5811 .H28 2002 Adult Non-Fiction Central Closed Stacks
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Central Library HF5811 .H28 2002 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Master the art of self-promotion with style and substance. Does publicity mean sell-out to you? Do you worry that marketing yourself means compromising your values -- that you'll have to brag, beg, or sell your soul to get what you want? Relax. The secrets to selling yourself while staying true to your beliefs are within reach. Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, you'll find what you're looking for in this book.Susan Harrow shows you how to avoid the biggest mistakes that will hold you back from phenomenal success.A thirteen-year veteran of the public relations business, Susan Harrow has helped renowned entrepreneurs, speakers, and best-selling authors gain and keep media attention. What makes Harrow's strategy successful is her philosophy that you don't have to morph into an alpha-male to get great press -- by practicing effective principles that combine business smarts with honesty, anyone can gracefully glide to the top. You can easily become "mediagenic" if you have the right tools.Written in a conversational, woman-to-woman style without any sports talk or war tactics, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money. Sell Yourself Without Selling Your Soul will teach you: To be the message you want to give. The formula professional publicists use to create a winning press kit. Strategies to master any type of media interview, verbally and psychologically. Insider secrets to help you become an overnight expert. The dos and don'ts of forming strong lasting bonds with the media. Dozens of ways to gain worldwide fame and fortune on your own terms. Harrow believes you can't achieve your goals when you're playing by someone else's rules. She gives you the tools to discover what your rules are and practical ways to keep them intact on your way to fame and fortune!


Reviews 1

Publisher's Weekly Review

Self-promotion and self-respect are directly related, says Harrow, media coach and "established leader in the authenticity movement," in this Rumi-meets-Seth Godin public relations handbook. Harrow says that women, especially, need to hear this message, since she believes that they are intrinsically less comfortable with hype than men are. Many of her case studies center on the communications challenges faced by her female clients, lots of whom live and work in the San Francisco Bay area. Thus, much of her business and spiritual advice and indeed the melding of the two may appeal more to, say, writers and artists in Marin County and Santa Fe rather than East Coast business types. Depending upon their spiritual proclivities, readers will either enjoy or dismiss the chapter on "publicity secrets of spiritual masters," which, for example, likens business networking to making connections "from warm hand to warm hand." Mantras aside, the book offers a great deal of commonsense advice. How to handle a hostile interviewer? Don't insult back. Dressing for a television interview? Wear a blue shirt rather than white one and avoid stripes, checks or plaids. Self-employed people and small organizations without PR or marketing staffs will especially benefit from Harrow's sample pitch letters to editors and producers and her guidelines and checklists for creating marketing and publicity plans. This book is useful for both men and women who don't have the resources of a big corporation or extensive marketing experience. (May) Forecast: If Harrow can practice what she preaches, her book will do well it's brimming with advice Zen-minded small entrepreneurs will love. (c) Copyright PWxyz, LLC. All rights reserved


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