Cover image for What we learned in the rainforest : business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies
Title:
What we learned in the rainforest : business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies
Author:
Kiuchi, Tachi, 1935-
Personal Author:
Publication Information:
San Francisco : Berrett-Koehler Publishers, [2002]

©2002
Physical Description:
xv, 256 pages : illustrations ; 25 cm
General Note:
"A Future 500 book."
Language:
English
Added Author:
ISBN:
9781576751275
Format :
Book

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Library
Call Number
Material Type
Home Location
Status
Central Library HD75.6 .K577 2002 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature -- by emulating what it once sought to conquer -- big business can attain greater and more sustainable profits.

With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include Coca-Cola's use of diversity to drive sales; 3M's technique of managing for innovation; Coors's ""all waste is lost profit"" theory; and Shell's ""industrial ecosystem"" approach.


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