Title:
The tipping point : how little things can make a big difference
Author:
Gladwell, Malcolm, 1963-
Personal Author:
Edition:
First Back Bay paperback edition.
Publication Information:
Boston : Little, Brown, [2002]
©2002
Physical Description:
xii, 301 pages ; 21 cm
General Note:
Originally published in hardcover by Little, Brown 2000.
Language:
English
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Reading Level:
1160 Lexile.
Program Information:
Accelerated Reader AR UG 9.1 15.0 149589.
Reading Counts RC High School 11. 19 Quiz: 50316.
ISBN:
9780316346627
9781448724895
9780316324847
Format :
Book
