Cover image for Virtually Jewish : reinventing Jewish culture in Europe
Virtually Jewish : reinventing Jewish culture in Europe
Gruber, Ruth Ellen, 1949-
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Berkeley: University of California Press, [2002]

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xiii, 304 pages : illustrations ; 24 cm
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DS135.E83 G69 2002 Adult Non-Fiction Central Closed Stacks

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More than half a century after the Holocaust, in countries where Jews make up just a tiny fraction of the population, products of Jewish culture (or what is perceived as Jewish culture) have become very viable components of the popular public domain. But how can there be a visible and growing Jewish presence in Europe, without the significant presence of Jews? Ruth Ellen Gruber explores this phenomenon, traveling through Germany, Poland, the Czech Republic, Austria, Italy, and elsewhere to observe firsthand the many facets of a remarkable trend. Across the continent, Jewish festivals, performances, publications, and study programs abound. Jewish museums have opened by the dozen, and synagogues and Jewish quarters are being restored, often as tourist attractions. In Europe, at the beginning of the twenty-first century, klezmer music concerts, exhibitions, and cafes with Jewish themes are drawing enthusiastic--and often overwhelmingly non-Jewish--crowds.

In what ways, Gruber asks, do non-Jews embrace and enact Jewish culture, and for what reasons? For some, the process is a way of filling in communist-era blanks. For others, it is a means of coming to terms with the Nazi legacy or a key to building (or rebuilding) a democratic and tolerant state. Clearly, the phenomenon has as many motivations as manifestations. Gruber investigates the issues surrounding this "virtual Jewish world" in three specific areas: the reclaiming of the built heritage, including synagogues, cemeteries, and former ghettos and Jewish quarters; the representation of Jewish culture through tourism and museums; and the role of klezmer and Yiddish music as typical "Jewish cultural products." Although she features the relationship of non-Jews to the Jewish phenomenon, Gruber also considers its effect on local Jews and Jewish communities and the revival of Jewish life in Europe. Her view of how the trend has developed and where it may be going is thoughtful, colorful, and very well informed.

Author Notes

Ruth Ellen Gruber is the author of Upon the Doorposts of Thy House (1994) and Jewish Heritage Travel (1992/1999). She lives and writes in Italy and Hungary.

Reviews 2

Publisher's Weekly Review

After two out of three European Jews were slain in the Holocaust, only a small number of Jews remains in Europe. How is it, then, that there is a widespread and growing infatuation with Jewish culture there? Gruber (Upon the Doorposts of Thy House; Jewish Heritage Travel), who has traveled extensively throughout Europe, attempts to explain this phenomenon. (She should not be confused with the prolific Ruth Gruber, whose account of 1,000 Jewish refugees placed in a military camp in Oswego, N.Y., in 1943 became the subject of a CBS miniseries in 2000.) Gruber finds persuasive evidence of interest in what she calls "Things Jewish," grouping them into three categories: Jewish archeology, which refers to cemeteries, synagogues and ghettos, either restored or rebuilt; "Museum Judaism," which includes Jewish heritage travel as well as Jewish museums; and Yiddish music, also known as Klezmer. Through direct observation, Gruber seeks to describe and understand how these expressions of Jewish culture have become popular even though there are so few Jews left in Europe. While she does not provide a definitive answer, she suggests, among other reasons, that the embrace of Jewish culture by non-Jews in Europe may signify atonement for the Holocaust, adherence to a multicultural ideal or a way to redefine "personal identity and national histories." Whatever the explanation, Gruber asserts that a "virtual Jewish world" has been created by "virtual Jews." This thoughtful narrative is rich in documentation and provocative in the issues it poses. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved

Choice Review

Skilled journalist, travel-writer, and photographer Gruber offers a fascinating investigation of the contemporary revival of Jewish life and culture, specifically in Germany, Poland, and the Czech Republic, where substantial Jewish communities no longer exist. Basing her book on an extensive bibliography as well as interviews and site research made possible since the end of the Cold War, Gruber explores how a half century after the Holocaust, Christian Europe has reconstructed and preserved Jewish edifices, produced representations of Jewish life in museums and monuments, and adopted klezmer music as an authentic historical artifact. Exploring the links between these activities and the new wave of "cultural tourism" by US and Western European Jews and by Israelis since 1989, the author also discusses the process of Vergangenheitsverarbeitung (working through the past) that has taken place in countries with more cemeteries than Jews. Taking a moderate stand between the critics of the superficiality, commercialism, and hypocrisy tied to "Virtual Judaism" and the idealism and enthusiasm of some of its non-Jewish and Jewish supporters, Gruber invites serious consideration of the whole process of recovering lost communities by creating sanitized and accessible stereotypes. All levels and collections. C. Fink Ohio State University



Chapter One Cities without Jews * * *                In the early 1920s, the Viennese journalist Hugo Bettauer wrote a novel that at the time must have seemed little more than a satirical excursion into a science fiction-style parallel universe. Titled Die Stadt ohne Juden (The City without Jews), Bettauer's brief tale describes what happens to Vienna, and to Austria as a whole, when parliament passes a law expelling all Jews from the country. The expulsion order clears Austria of its Jews in six months and includes elaborate "who is a Jew" classifications that uncannily foreshadow the Nuremberg laws decreed by the Nazi Third Reich.     Jews, of course, have been expelled from European cities and countries countless times during their more than two-thousand-year history on the continent. But Bettauer does not dwell on the hardships of the Jews forced, once again, to leave their homes. Instead, with irony and acid wit, he focuses on the predicament of the Austrian Christians left behind in their racially pure paradise. Without the Jews, Viennese culture dries up, newspapers become a yawn, coffeehouses empty out, and intellectual life comes to a juddering standstill. Political debate evaporates, and economic indicators plummet. Restaurants go downhill, vacation resorts are deserted, and men and women alike forsake elegant fashions for rough wool and sensible flannel. In short, the city--indeed, the entire country--becomes a drab, bleak, boring wasteland.     "Vienna's going to the dogs without the Jews!" one character exclaims. "... Vienna's going to the dogs, I say; and when I, a veteran anti-Semite, say that, it's true, I tell you!"     In the end, the expulsion order is rescinded, and the novel concludes with the young man believed to be the first Jew to return to Vienna being greeted by a massive cheering crowd at City Hall, Vienna's famous Rathaus: "As the trumpets blared, the Mayor of Vienna, Herr Karl Maria Laberl, stepped out on the balcony, stretched out his arms in a gesture of benediction, and pronounced an impassioned speech that began with the words: 'My beloved Jew!'"     Bettauer's book was an immediate sensation, selling a quarter of a million copies in less than a year according to Salomea Neumark Brainin, whose English translation of the novel appeared in 1926. It was made into a film and inspired the Berlin-based author Artur Landsberger to write his own novel, Berlin ohne Juden (Berlin without Jews), in 1925. Bettauer himself, however, had little time to enjoy his fame. In March 1925 he was murdered by a proto-Nazi who was determined to save German culture from "degeneration." Bettauer received, as Brainin put it, "a fatal bullet as royalty for his novel."     The Nazis came to power in Germany about a decade after Die Stadt ohne Juden was published and unleashed the Holocaust only a few years after that. (Artur Landsberger committed suicide when Hitler became chancellor in 1933.) Nazi Germany annexed Austria in 1938, the first step in its conquest of Europe; Hitler was welcomed by cheering crowds when he entered Vienna. By 1945 not only had almost all Austrian Jews fled the country or been deported to their deaths, but of the estimated 9 million Jews who had lived in Europe before World War II, 6 million had been murdered. Thousands of synagogues, too, had been demolished and Jewish cemeteries destroyed, not to mention Jewish homes, schools, and businesses. Torah scrolls, prayer books, ritual objects, and even the humdrum, everyday possessions of Jews had been smashed, stolen, or consigned to the flames. Bettauer's fantasy of a city--a country--without Jews had essentially become reality, not just in Austria, but in all of east central Europe and in much of the rest of the continent as well.     Today few Jews still live in the countries where the Holocaust took place. But the continuing physical absence of Jews in much of Europe is not the only way in which Bettauer's book has proved prophetic. More than half a century after the Holocaust, an apparent longing for lost Jews--or for what Jews are seen to represent--is also evident. In a trend that developed with powerful momentum in the 1980s and accrued particular force after the fall of communism in 1989-90, Europeans, like the fictional mayor of Vienna, Herr Karl Maria Laberl, have stretched open their arms to embrace a Jewish component back into the social, political, historical, and cultural mainstream.     The irony is inescapable. For decades after World War II, memory of Jewish history and heritage was often marginalized, repressed, or forgotten, not only in countries where the flames of the Holocaust had burned most fiercely, but also in countries less directly touched by the effects of the Shoah. Jews, their culture, and their history were often viewed as something distinctly apart, off-limits; even the Holocaust was regarded as an internal "Jewish thing," detached from the general flow of national history and national memory. In eastern Europe communist ideology made the extermination of the Jews and the world that was destroyed with them a footnote to the overall suffering in World War II. In Germany the psychic trauma left by the Nazis made people close their minds to the issue. In many countries Jews themselves kept low profiles.     By the late 1990s, though, the "Jewish phenomenon"--anything to do with Judaism, Jews, the Holocaust, and Israel--was increasingly recognized as part of the broad national experience, both on the personal level and as part of official policy. (Already in 1987, for example, the Parliamentary Assembly of the Council of Europe passed a resolution recognizing "the very considerable and distinctive contribution that Jews and the tradition of Judaism have made to the historical development of Europe in the cultural and other fields." And in January 2000 political and government leaders from forty-six countries, mainly European, gathered in Stockholm for a first-of-its-kind international forum on the Holocaust, where in effect they officially acknowledged the Holocaust as part of their countries' national histories and embedded this recognition within the parameters of public national discourse.)     As part of this trend, Jewish culture--or what passes for Jewish culture, or what is perceived or defined as Jewish culture--has become a visible and sometimes highly visible component of the popular public domain in countries where Jews themselves now are practically invisible. From Milan to Munich, from Kraków to Cluj and well beyond, Jewish exhibitions, festivals, and workshops of all types abound, as do conferences and academic study programs on all aspects of Jewish history, culture, and tradition. Readings, lectures, seminars, talk shows, and films spotlight Jewish issues; and articles and programs on Jewish subjects are given frequent and prominent space in the print media and on prime-time television. Private volunteers and civic organizations clean up abandoned Jewish cemeteries and place plaques on empty synagogues. And new Jewish museums are being opened-- often in towns where no Jews have lived for decades, often with government support, and often in synagogues newly restored after lying forgotten since the end of World War II.     Jews and Things Jewish, meanwhile, are popular attractions, even a category of commercial merchandise. Fiddler on the Roof , with German or Polish or Austrian actors pinning on beards and sidecurls, is a favorite on local stages, as are many other plays and performances on a variety of Jewish themes. Yiddish song, klezmer (traditional eastern European Jewish instrumental music), and other Jewish music--performed by Jewish and non-Jewish groups alike--draw enthusiastic (and overwhelmingly non-Jewish) audiences to concert halls, churches, clubs, and outdoor arenas. Hundreds--even thousands--of new books on Jewish topics are published in local languages, and new Jewish bookstores attract a wide clientele in such cities as Munich, Vienna, Berlin, Kraków, and Rome.     Old Jewish quarters are under development as tourist attractions, where "Jewish-style" restaurants with "Jewish-sounding" names write their signs in Hebrew or Hebrew-style letters, use Jewish motifs in their decor, and name their dishes--sometimes even dishes made from pork or a nonkosher mix of meat and dairy products--after rabbis and Old Testament prophets. In April 1997, for example, the Golem restaurant in the old Jewish quarter of Prague featured "Rabbi Löw Beefsteaks," made with ketchup, cheese, ham, and mushrooms, "Merchant Samuel Pork," and a "Rabbi's Pocket" filled with smoked meat and garnished with cheese. Kiosks, shops, and market stalls overflow with new Jewish kitsch; souvenir T-shirts and postcards sport imagery ranging from candlesticks and tombstones to caricatures of Franz Kafka. There are painted wooden carvings of hook-nosed, bearded Jews for sale in Poland and Golem statuettes and sidelocked Jewish puppets for sale in Prague. In the ancient ghetto of Venice, shop windows sparkle with brightly colored miniature Jews of hand-blown Murano glass. In Kraków a Ukrainian band at one "Jewish-style" café dresses up in Hasidic attire and plays Yiddish tunes for patrons sipping chicken soup and kosher vodka, while local travel agencies take visitors on "Schindler's List" and other Jewish tours, and a "Jewish" gallery has been known to display, among other things, antique Jewish clothing--including men's ritually fringed undergarments.     Many aspects of this phenomenon--from concerts to kitsch--are commonplace in the United States and Canada, particularly in cities where there are sizable Jewish populations. This is also the case in some cities in Great Britain and France, the countries that have the largest Jewish populations in Europe outside the former Soviet Union (600,000 in France and 300,000 in Britain) and where, as in North America, Jews are and have been a visible part of the postwar social and cultural landscape and also create their own important internal markets. (This discussion does not deal with Israel, where, of course, the Jewish internal market is the mainstream.) Particularly in America, the size, visibility, and sense of security of the Jewish population, not to mention the long-standing general ethnic and immigrant mix, enable a casual mainstream penetration or exchange of specifically Jewish habits, traits, customs, and characteristics. They also allow for a play on stereotypes, epitomized, perhaps, by the famous ad campaign that used photographs of African Americans, American Indians, WASPs, and other representative "goyish" types to make the point that "you don't have to be Jewish" to enjoy Levy's rye bread.     In most European countries today, however, particularly in those where most of the Jews killed in the Holocaust were concentrated, it is not at all "normal" to be Jewish. This is the result of the Holocaust and the other legacies of a long and troubled history. But it also holds true in simple numerical terms. Despite a dramatic, if still uncertain, revival of Jewish communal life in former communist states since the waning and fall of communism and despite energetic new efforts to promote a pan-European Jewish identity, the Jewish population in most European countries is very small--and dwindling. The most pessimistic observers even predict that, as a result of demographic decline, intermarriage, emigration, and indifference, Jews may practically disappear from the continent within a few decades. There are twice as many Jews in Los Angeles as in all of Britain, and single city blocks in New York are likely to be home to more Jews than are entire European capitals. Hungary has an estimated 100,000 Jews, the biggest Jewish population in a postcommunist state outside the former Soviet Union, but only a fraction have regular contact with organized Jewry. Only about 10,000 Jews live in Austria, out of 7 million people. There are 3,500 to 6,000 Jews out of a total population of 12 million in the Czech Republic, 10,000 to 20,000 Jews out of 38 million in Poland. Of the 60 million people in Italy, only 30,000 to 35,000 are Jews. Only Germany, ironically, has seen a visible surge in Jewish population in recent years: their number has more than doubled, thanks to the arrival in the 1990s of tens of thousands of immigrants from the former Soviet Union. Even with this immigration, however, Germany's Jewish population remains minuscule--as of 1999, 80,000 Jews out of a population of 80 million.     Nonetheless, it is in countries such as these, where Jews make up only a tiny fraction of the general populace and where few members of the public may actually ever meet a living Jew, that the non-Jewish embrace of the Jewish phenomenon becomes a bear hug. Jews in these countries are of course among the participants, sponsors, and targeted public, and foreign and local Jews often play key roles in popularizing Jewish culture and bringing Jewish music, art, dance, literature, scholarship, and religious traditions to a broader public. But, for the most part, the outpouring and interest dwarf local Jewish populations and capacity. Organizers, audiences, performers, participants, and consumers are, to a great extent, Gentiles; the result is a form of Jewish culture, or at least Judaica, minus the Jews.     The motives behind this activity and interest are as varied as the manifestations themselves. Often, they are not fully clear, and the end results are not yet known. It is easy to dismiss much of the phenomenon as opportunistic "Shoah business" or a debased form of folklore, and some of it obviously is exploitative kitsch. Fashion, commercialism, and what can be described as post-Holocaust necrophilia also certainly play a role.     But the phenomenon is much more complex than passing fads, picking at sores, political correctness, or cynical exploitation. For one thing, it has expanded and diversified since the early 1980s, assuming new and changing forms as it has evolved. Aspects of it have become well entrenched in the most diverse of European societies. What started out in many cases as the private explorations of a limited number of intellectuals has often become institutional and also now the province of a much wider, more casual, popular awareness. In some countries aspects of the phenomenon that even a few years ago seemed startling (such as the klezmer craze or Jewish theme tourism) have simply become part of the norm. Generational changes also have had and continue to have an effect; "serious" motivations have given way in many instances to pop expression and simple cultural curiosity, and vice versa. For many, particularly younger, people, "Things Jewish" may merely be fun, even an ethnic flavor of the month in societies where "world music" and "multiculturalism" are chic political and cultural contemporary catchwords. For others, casual pop encounters have led to a much deeper academic, artistic, humanitarian, or other involvement.     Thoughtful reevaluations of history, culture, and identity are at play, as are sincere attempts to make up for the past. But Holocaust commemoration per se is only part of the equation. In many ways (at least in its initial stages) the phenomenon has reflected a "third generation" syndrome: the desire to discover and seize hold of knowledge withheld, denied, or ignored by older generations, be they parents, grandparents, or ruling elites. Memory--memory of Jews--is employed as a vehicle for self-discovery and self-exploration. The recovery of Jewish history and culture as well as Holocaust memory is used, consciously or not, as a means of rethinking and redefining personal identity and national histories. This process may entail what some Germans label "memory work," a meticulous, sometimes ritualized approach to bringing to light that which the wartime generation sought to bury. Or it may be what eastern Europeans dubbed "filling in the blank spaces" created by communist ideology. It may be an intellectual or emotional attraction to Jews and to their lost world as metaphorical symbols--symbols of survival, of self-irony, and of identity maintained in exile; symbols of the Holocaust; symbols of what was suppressed under communism; symbols of democratic ideals; even simply symbols of the "good old days." Or it may be a much less complicated attraction to local legend and lore.     Clearly, various degrees of philo-Semitism--an idealization of Jews, sometimes linked to guilt or uneasiness about the Holocaust, sometimes linked to a fascination with what is perceived as an almost familiar exotica--play a role. Nostalgia, too, is involved, though it is likely to be expressed as a pseudonostalgia for stereotypes--be it the stage-set shtetl world of Fiddler on the Roof or a romanticized vision of the coffeehouse Jewish intellectual--rather than nostalgia for the highly nuanced and often highly contentious Jewish world that actually once existed or, for that matter, nostalgia for the complex, problematic, and far too often ugly relations between Jews and non-Jewish society.     The conflicting motivations can lead to a troubling ambivalence. The history and memory that are resurrected and tenderly restored to place are often distorted to suit specific local and personal needs. Sincere attempts to study or reintegrate what has been lost, destroyed, or forgotten coexist with superficiality, slogans, lip service, and show. State-, city-, or church-sponsored promotion of Jewish culture or celebrations of Jewish heritage--whether by the opening of a Jewish museum, the restoration of a synagogue, or the organizing of a Jewish cultural festival--can serve as institutional forms of cultural apology, consciously articulated mea culpas aimed at acknowledging, however tardily (and with however much self-serving political calculation), a part of history once deemed lost, if not indeed irrelevant. In addition, some governments, including several communist regimes in the 1980s, have not hesitated to play the Jewish card to win sympathy or support from Western nations and from what some perceive as an internationally powerful Jewish lobby or, more simply, to look good in the eyes of the world. Jews, too, are often viewed as symbols of all persecuted peoples: honoring lost Jews and their annihilated world can become a means of demonstrating democratic principles and multicultural ideals, regardless of how other contemporary minorities are treated, be they Turks, Roma, North Africans, or whatever.     "Feeling," too, bears an influence on the reconstruction of what is perceived as fact. Nostalgia, stereotypes, and commemoration can become shorthand tools in the creation of what often, to rework a concept expressed by Umberto Eco in a 1975 essay on aspects of popular culture in America, become "absolute fake" environments, "where the boundaries of game and illusion are blurred" and where "absolute unreality is offered as a real presence." Indeed, many who so tightly embrace Jewish memory and Jewish culture, who profess themselves interested in "bringing back to life" what was destroyed in the Holocaust, have manifested little apparent interest in the local living Jewish present.     The Paris-based historian Diana Pinto uses the term "Jewish space" to describe the place occupied by the Jewish phenomenon within mainstream European society today. Jewish space, she has written, entails not so much the physical presence of Jews but the ways in which European countries now integrate Jewish history and memory, and the Holocaust, into an understanding of their national history, regardless of the current size, visibility, or activity of the local Jewish population. "There is a Jewish space in Europe that will exist even in the absence of Jews," Pinto said at a 1995 conference in Prague on planning for the future of European Jewry. "The 'Jewish thing' is becoming universal."     In the early 1990s the sociologist Y. Michal Bodemann described the specific manifestation of this phenomenon in Germany as the emergence of a "Judaizing terrain" made up of "converts to Judaism, of members of joint Jewish-German or Israeli-German associations, and of many 'professional almost-Jews' outside or even inside the apparatuses of the Jewish organizations and [Jewish communities]." Jewish culture, he wrote, "is being manufactured, Jewish history reconstructed, by these Judaizing milieux--by German experts of Jewish culture and religion [who] enact Jewish culture from within German biographies and from within German history; this has an important bearing on the type of Jewish culture that is actually being produced: a culture that is not lived, that draws heavily from the museum, and that is still no less genuine for that."     I think of this "universalization" of the Jewish phenomenon and its integration into mainstream European consciousness, this emergence of a "Judaizing terrain" and "Judaizing milieux" in all their widely varied, conscious and unconscious, manifestations, as a "filling" of the Jewish space. This is a process that in turn encompasses the creation of a "virtual Jewishness," a "virtual Jewish world," peopled by "virtual Jews" who perform--or, as Bodemann put it, enact--Jewish culture from an outsider perspective, alongside or often in the absence of local Jewish populations. In doing so, they may take over cultural and other activities that would ordinarily be carried out by Jews. In other cases, they create their own realities that perpetuate an image of Jewish presence. Some go so far as to wear Stars of David around their necks, assume Jewish-sounding names, attend synagogue, send their children to Jewish schools, and follow kosher dietary laws, in addition to championing Jewish causes. Sometimes non-Jews consciously underscore the irony of their outsider status: local non-Jewish klezmer groups in Austria and the Netherlands punningly call themselves by the Yiddish name Gojim (Gentiles). Another, in Bremen, Germany, takes the pun a step further, calling itself the Klezgoyim.     Like any broad notion, the idea of a virtual Jewish world embraces several realms. There is a public political dimension and a dimension that is strictly personal. There is a physical dimension, exemplified by activities such as the restoration of synagogues, the documentation of Jewish monuments, and the redevelopment of old Jewish quarters. Another dimension is that of performance, which by definition embodies the use of virtualities: the created worlds presented onstage and in film or in museum displays, for example. Shifting definitions of "Jewish culture" and the manufacture, merchandising, and display of what can be called "Jewish cultural products"--books, music, art, souvenirs, and the like--constitute still other dimensions, as does the iconizing of the concept "Jew" or "Jewish identity" as a model, metaphor, symbol, or tool.     What is the scope of the "virtual Jewish" phenomenon? It is hard to quantify, but a few examples may help. · In 1992 in Berlin--home to about nine thousand Jews at the time--an exhibition described as "the world's largest and most expensive ever" was mounted at the Martin Gropius Ban museum. Sponsored by the city and costing more than $6 million to mount, the exhibition spilled far outside the walls of the museum to include a wealth of related performances, conferences, poetry readings, film series, specialized exhibits, and concerts--even a double compact disc (CD). Some 350,000 people saw the exhibition, called "Jüdische Lebenswelten" (Patterns of Jewish Life), and 115,000 attended the related events. Some sixty thousand copies of the catalog, which was nearly 800 pages long and included more than 740 illustrations, were sold. (Continues...) Excerpted from Virtually Jewish by Ruth Ellen Gruber. Copyright © 2002 by The Regents of the University of California. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Table of Contents

List of Illustrations
Part 1 Afterlife
1 Cities without Jews
2 A Virtual Jewish World
Part 2 Jewish Archaeology
3 "There Is No Future without Memory"
4 Touching the Past
5 What to Do?
Part 3 Museum Judaism? Representing Jewish Culture
6 Seeing Is Believing
7 The Tourist Track
8 Structuring Memory
Part 4 Klezmer in the Wilderness
9 Makingand Remaking) Jewish Music
10 Klezmer in Germany
11 Whose Music?
Selected Bibliography