Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management
Data mining cookbook : modeling data for marketing, risk and customer relationship management
Title:
Data mining cookbook : modeling data for marketing, risk and customer relationship management
Author:
Rud, Olivia Parr.
Personal Author:
Rud, Olivia Parr.
Publication Information:
New York : Wiley, [2001]

©2001
Physical Description:
xxviii, 367 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:
Data mining.

Marketing -- Data processing.

Customer services -- Data processing.
ISBN:
9780471385646
Format :
Book

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