Cover image for Raise more money : the best of the Grassroots fundraising journal
Raise more money : the best of the Grassroots fundraising journal
Klein, Kim.
Publication Information:
Oakland, CA : GFJ Publications, [2001]

Physical Description:
v, 200 pages : illustrations ; 28 cm
Added Uniform Title:
Grassroots fundraising journal.
Format :


Call Number
Material Type
Home Location
Item Holds
HV41.2 .R35 2001 Adult Non-Fiction Central Closed Stacks-Oversize

On Order



A collection of the best articles from past 20 years of the Grassroots Fundraising Journal offering nonprofit organizations a wealth of tips, strategies, and guidance on how to raise money. Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Table of Contents

Kim KleinVicki QuatmannKim KleinStephanie RothKim KleinKim KleinKim KleinKim KleinKim KleinPat Munoz and Liz RaisbeckStephanie Roth and Kim KleinKim KleinKim KleinNancy AdessLincoln CushingKim KleinKim KleinKim KleinKim KleinPat Munoz and Amy O'ConnorAmy O'Connor and Andy RobinsonKim KleinAndy RobinsonKim KleinKim KleinKim KleinKim KleinCarol BlantonSue MerrileesKim KleinKim KleinKim KleinLucy GrugettKim KleinLucy Grugett and Stephanie RothStephanie RothKim KleinAndy RobinsonShirley WilcoxKim KleinKim KleinKim KleinSheldon RamptonStephanie RothOctavia MorganSara MershaKim KleinStephanie RothKim KleinAndrea AyvazianRobin Ferguson and Stephanie RothKim KleinKim KleinMike RoqueKim Klein
Prefacep. v
Principles and Philosophy
Reflections on the Purpose, History, and Future of Philanthropyp. 2
Organizing and Fundraising: Sisters in the Strugglep. 6
You Already Know All the People You Need to Know to Raise All the Money You Need to Raisep. 9
Common Mistakes in Building Relationships with Donors and How to Avoid Themp. 12
Ten Mistakes You Can Avoidp. 15
The Thank-You Notep. 18
The Perennial Question of Clean and Dirty Moneyp. 21
Clean Up Your Languagep. 23
Raising Money for Progressive Arts and Culture Organizationsp. 24
How to Plan Your Fundraising Strategy: Keep Your Organization Financially on Track with a Year-Round Planp. 28
Choosing the Right Fundraising Strategyp. 32
Opportunistic Fundraisingp. 36
Losing Foundation or Government Funding: How to Copep. 38
Looking Good: Developing Effective Written Materialsp. 43
Ten Ways to Get More from Your Printing Budgetp. 52
Fundraising Strategies
I. Raising Money by Mail
The Direct Mail Letterp. 56
Mail Appeals: Will They Open the Envelope?p. 59
Trading Mailing Listsp. 62
Spring Cleaning: When to Take Names Off Your Mailing Listp. 64
Testing and Tracking Your Results: Fine-Tuning Your Direct Mail Program to Yield the Best Returnsp. 66
Point/Counterpoint: The Direct Mail Debatep. 70
Asking Current Donors for Money: Why, How, and How Oftenp. 76
Finding Major Donors by Mailp. 80
II. Personal Solicitation
The Fine Art of Asking for the Giftp. 84
Getting Over the Fear of Askingp. 88
Asking in the Age of the Machine: How to Deal with the Electronic Moatp. 93
Donor Cultivation: What It is and What It Is Notp. 97
How to Develop a High-Dollar Giving Clubp. 100
Donor Rating for Small Organizationsp. 104
III. Special Events
The Correct Use of Special Eventsp. 108
Putting on a House Partyp. 110
Don't Just Stand There, Say Something!p. 114
The Bowl-a-Thonp. 117
IV. Other Strategies
How to Create an Effective Acquisition Strategyp. 120
Making the Most of Your Anniversaryp. 125
How to Produce (and Raise Money from) an Ad Journalp. 128
How to Do a Rafflep. 133
Selling Social Change: How to Earn Money from Your Missionp. 136
A Small Town Tackles a Big Projectp. 140
Organizational and Board Development
The Board and Fundraisingp. 144
When Board Members Wriggle Out of Fundraisingp. 146
How to Get Your Board to Raise Money: Plan Xp. 148
Board Member Involvement Pays Offp. 151
How Does Your Board Measure Up?p. 153
Contracts with Board Members: A Working Modelp. 156
Membership Pays: The Role of Members in Grassroots Fundraisingp. 159
A Few Words on Better Board Meetingsp. 162
Reflections from a Board Memberp. 165
When Money Isn't the Problemp. 168
Organizational Development: The Seven Deadly Sinsp. 173
Building Multiracial Organizationsp. 178
Building Cultural Diversity into Fundraisingp. 182
Fundraising as a Profession
Make Fundraising Your Careerp. 188
Why People of Color Need to Be Good Fundraisersp. 191
Why Good Fundraisers Are Never Paid on Commissionp. 194
About the Authorsp. 197
Indexp. 199