Cover image for Don't get duped! : a consumer's guide to health and fitness
Don't get duped! : a consumer's guide to health and fitness
Forness, Larry M., 1943-
Personal Author:
Publication Information:
Amherst, N.Y. : Prometheus Books, 2002.
Physical Description:
358 pages : illustrations ; 23 cm
Format :


Call Number
Material Type
Home Location
Item Holds
RA776 .F697 2002 Adult Non-Fiction Non-Fiction Area

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Author Notes

Dr. Larry M. Forness is the founder of the National Center for Sports Medicine, and holds the highest professional certification -- Director of Health Fitness -- from the American College of Sports Medicine. He is also a member of Physicians and Scientists for Responsible Application of Science and Technology; the American Society for Human Genetics; the American Society for Law, Medicine, and Ethics; the Physicians' Committee for Responsible Medicine; and the National Council for Reliable Health Information

Reviews 1

Library Journal Review

Most of us believe that we are savvy to advertising sleight-of-hand, yet the sales of herbal supplements, magnetized accessories, anti-aging nostrums, and weight-loss systems continue to grow. Forness, founder of the National Center for Sports Medicine, here reveals the smoke and mirrors behind these spurious products and their fantastic claims. He explains why various popular pitches, labeling, and testimonials are not what they appear and reminds us that such phrases as all natural and clinically proven are legally meaningless. The descriptions of the chemical properties of vitamins and minerals is a bit heavy for lay readers, and Forness's sneers at the blatant spelling and grammatical errors in many ads would be more convincing if his own proofreader had caught such boners as "prostrate" cancer. It is also curious that Forness is identified in the promotional material as being the dean of "a major health care university in the southeastern United States" instead of naming said institution. Still, there is little else that warns consumers in this way, and the message is sound: Caveat Emptor! Recommended for consumer collections. Susan B. Hagloch, Tuscarawas Cty. P.L., New Philadelphia, OH (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Acknowledgmentsp. 9
Disclaimerp. 11
Introductionp. 13
1. How and Why You Get Duped: The Head Gamep. 19
2. The Scientific Method: How to Prove What Is the Truthp. 45
3. How You Can Measure the Claims and the Results: The Quantitative versus the Qualitativep. 67
4. Vitamins: The Good, the Bad, and the Expensivep. 81
5. Minerals: Women Are at Risk Herep. 113
6. Ergogenic Supplements: A Lucrative New Class of Potential Killersp. 141
7. Herbal Supplements: Can You Handle the Truth?p. 169
8. Fitness Equipment: Helpful, Harmful, or Hype?p. 187
9. Apparel: Is It Just for Show?p. 209
10. "Professional" Advice: Who You Can and Who You Can't Trustp. 227
11. Licensed, Registered, and Certified: Politics, Puffery, or Professional?p. 245
12. Special Chapter: Weight Loss: Can't Anybody Spell "P-e-r-m-a-n-e-n-t"?p. 259
13. Special Chapter: Aging: What It Is; How to Slow It Down; How to Reverse It; and How to Measure the Changep. 285
14. The Checklists: Follow These and You Won't Get Dupedp. 307
Appendix A Women's Biomarkers of Aging Score Sheetsp. 311
Appendix B Men's Biomarkers of Aging Score Sheetsp. 317
Glossaryp. 323
Bibliographyp. 341
Indexp. 351
About the Authorp. 357