Cover image for Web design studio secrets
Title:
Web design studio secrets
Author:
McClelland, Deke, 1962-
Personal Author:
Edition:
Second edition.
Publication Information:
Foster City, CA : IDG Books Worldwide, [2000]

©2000
Physical Description:
xx, 261 pages : color illustrations ; 26 cm + 1 computer optical disc (4 3/4 in.)
General Note:
Includes index.
Language:
English
ISBN:
9780764534553
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library TK5105.888 .M3747 2000 Book and Software Set Non-Fiction Area
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Summary

Summary

Do you keep an archive of killer Web sites? You're not alone. Fifteen leading Web designers reveal the secrets behind their favorite sites in the updated edition of Web Design Studio Secrets. Featuring interviews with the experts, undocumented tips and techniques, and full-color illustrations in an oversized format, this edition also presents case studies packed with advice.

Discover what's in a winning site -- Dynamic HTML, Flash animation, and JavaScript rollovers are among the contenders. The CD-ROM contains demo software from key industry players, artwork from the book, and QuickTime interviews with featured artists. With Web Design Studio Secrets, 2nd Ed., you'll find out what the competition's been up to and how to use it to your advantage.


Author Notes

DEKE McCLELLAND is a contributing editor at Publish and Macworld magazine and the award-winning author of more than 30 bestselling books on computer graphics and design, including Macworld Photoshop 5 Bible and Studio Secrets

KATRIN EISMANN is an internationally recognized artist, educator, and speaker.

TERRI STONE covers Web design and multimedia at Macworld.


Table of Contents

Forewordp. VII
Prefacep. IX
Part I General Techniquesp. 1
Chapter 1 Designing for the Webp. 3
Where to Begin?p. 3
Getting to Know Your Clientp. 4
Getting to Know Your Viewersp. 4
New Game, New Rulesp. 7
Who Is in Control?p. 7
Designing Up or Down?p. 8
Speed Issuesp. 8
Site Navigationp. 10
Real Estate: Knowing Your Screen Sizesp. 11
Limiting Scrollingp. 11
The Design Processp. 12
Designing Buttonsp. 15
Photoshop as a Page Layout Toolp. 15
Buttons in Actionp. 18
Engaging the Viewerp. 19
The Bottom Linep. 20
From Start to Finishp. 20
Chapter 2 Making Your Site Easy to Navigatep. 23
Maximize Access, Minimize Clicksp. 24
DigitalThink: Developing Paths to Learningp. 24
Candy-Coating the Interfacep. 26
The Home Page Sets the Standardsp. 26
The Two-Tiered Approachp. 27
Specialty Navigationp. 28
Deutsche Bank: More Than a Pretty Interfacep. 32
Site Trees and Sketchesp. 33
The Splash Pagep. 33
The Training Portalp. 34
Viewing Course Optionsp. 35
Learning About a Coursep. 35
RGA Tech: Three Sites in Onep. 36
The Ultimate Testp. 37
Chapter 3 Creating Web Graphicsp. 39
Color on the Webp. 39
Bit Depthp. 40
Ditheringp. 41
Adaptive Palettep. 42
File Formatsp. 42
GIFp. 42
JPEGp. 45
PNG and SVGp. 47
How to Choose Formatsp. 47
Antialiasingp. 48
Platform Gamma Differencesp. 49
How Big Is Too Big?p. 50
Image Slicingp. 50
Batch Processingp. 51
Chapter 4 Basic HTML as a Design Toolp. 53
Do I Really Have To?p. 54
Workflow Organizationp. 55
File and Folder Hierarchyp. 56
Naming Conventions and Consistencyp. 57
Getting into the Codep. 57
Cleanliness Is Next To...p. 58
What Every Web Page Needsp. 58
[Body] Attributesp. 59
Colorp. 60
Backgroundp. 61
The Essential Text Tagsp. 62
[Hn]p. 62
[Basefont Size]p. 62
[Font Face]p. 62
Formatting Textp. 63
Listsp. 65
HTML Text Versus GIF Textp. 66
Link Me Upp. 66
Absolute Versus Relative URLsp. 67
Working with Images and HTMLp. 68
Please Leave the Lights On!p. 69
Working with Nothing to Design the Pagep. 70
Using the Lowsrc Tagp. 71
Image Mapsp. 73
Setting the Tablep. 75
Framesp. 77
Commenting about [!-- Comment Tags --]p. 78
Metatagsp. 80
[The End]p. 80
And in the End...p. 81
Chapter 5 Dynamic HTML As a Design Toolp. 83
The Good Newsp. 84
The Bad Newsp. 85
Love Your Layersp. 86
Absolute Positioningp. 88
Take a Closer Lookp. 89
Wysiwyg Dhtml?p. 90
Advice for Dhtml Aspirantsp. 91
Chapter 6 Constructing Pages Using Tablesp. 93
Brett Waxes Tablesp. 94
Making Graphics That Stretchp. 96
The Expanding Linep. 98
Aligning the Buttonsp. 99
The Expanding Title Barp. 100
Constructing Complex Page Designsp. 102
Table 1 The Green Buttonsp. 104
Table 2 The Red Buttons and Textp. 105
The Nested, Floating Tables of the Gray Sidebarp. 106
Thinking in Tablesp. 107
Chapter 7 Designing Type for the Webp. 109
Why CSS?p. 110
Specifying Typefacesp. 112
Sizing Up the Situationp. 112
Leadingp. 114
Embedded Versus External Style Sheetsp. 114
Structure or Display?p. 115
No-Fault CSSp. 115
CSS on Computer Alternativesp. 116
Oldies, Some Goodiesp. 117
Who Cares About Type?p. 118
Chapter 8 Creating Rollovers With Javascriptp. 121
Neil Welcomes You to Rolloversp. 122
Mouse Over and Outp. 123
Giving JavaScript the Gasp. 124
Preloading the Imagesp. 124
Creating the Rolloversp. 126
The Power of Functionsp. 127
Rolling Image Mapsp. 128
The Rollover Functionsp. 129
Scripting the Image Mapp. 130
Advanced Rolloversp. 131
The Double-Swap Functionp. 131
The Double-Image Swapp. 132
Making Animated Rolloversp. 133
Random Rollover Notesp. 133
Mi Coda Es Su Codap. 134
Part II Specific Applicationsp. 135
Chapter 9 Site Management and Workflow Techniquesp. 137
What It Means to Producep. 139
The Five Phases of Web Design Workflowp. 140
Phase 1 Site Definitionp. 140
Frasier's Craniump. 141
NW Federal Credit Unionp. 142
Phase 2 Developing Site Structurep. 143
The Rosie O'Donnell Showp. 144
Go West with Lewis and Clarkp. 145
Phase 3 Interface Design and Productionp. 146
Expedition '95p. 147
UCSC NetTrailp. 149
Phase 4 Technical Engineeringp. 151
The Virtual Lotp. 152
Phase 5 Publishing and Marketingp. 153
Chapter 10 Creating Database-Driven Sitesp. 155
What Is a Database?p. 156
Workflowp. 157
Documents Are Key to Successp. 158
Templatesp. 160
User Needsp. 164
Talking on Airp. 165
Ingram Microp. 166
Keep It Simple, Not Stupidp. 167
Chapter 11 Gif Animationp. 169
Evaluate Potentialp. 170
Simple Is Betterp. 171
Tween Idolp. 172
File Size and Playback Speedsp. 174
Frame Rates and Loopingp. 175
Image Slicingp. 175
From GIF to .SWFp. 177
The GIF Animation Workhorsep. 179
Chapter 12 Flash Animation and Interactivityp. 181
Good Things and Small Packagesp. 183
Interactivityp. 184
When Not to Use Flashp. 185
Flash and Framesp. 186
Layer It Onp. 187
Faking 3D Flashp. 188
Sound Offp. 190
Business Sensep. 191
Chapter 13 Films and Video on the Webp. 193
Small Screen, Huge Audiencep. 194
Now Showingp. 196
Using QuickTimep. 196
Using Streaming Videop. 197
Choosing the Right Formatp. 197
From Celluloid to Bits and Bytesp. 198
Capturep. 198
Cleanupp. 199
Settings for QuickTimep. 200
HTML for QuickTimep. 201
Behind the Scenesp. 202
Streaming Videop. 203
Serving Streaming Videop. 204
From Nickelodeon to Multiplexp. 205
In Honor of Robert Wisep. 206
Using JavaScriptp. 206
Finally, with or Without Butter?p. 206
Chapter 14 Immersive Online Imagingp. 209
Immersive Imaging Flavorsp. 212
Interactive Panoramasp. 213
Interactive Object Moviesp. 218
The Immersive Photo Studiop. 223
After the Shootp. 224
VR Photography on the Webp. 228
Embedding VR Photography with HTMLp. 229
Chapter 15 Announcing Your Web Sitep. 233
[META] Tags and Search Enginesp. 234
Submitting to the Directoriesp. 237
Tiptoe Through the Yahoop. 238
Search Engine Submissionp. 240
Industry-Specific Directoriesp. 240
Putting a Face with a Namep. 241
Promoting Outside the Boxp. 242
Speaking to the Zinesp. 244
Giving People a Reason to Stop Byp. 246
Bringing New Attention to an Old Sitep. 247
Do It Right, Do It Yourselfp. 248
Appendixp. 250
Indexp. 254
About the Authorsp. 262
Colophonp. 263
End-Users License Agreementp. 264
CD-ROM Installation Instructionsp. 268

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