Cover image for Promoting yourself : 52 lessons for getting to the top-- and staying there
Promoting yourself : 52 lessons for getting to the top-- and staying there
Lancaster, Hal.
Personal Author:
Publication Information:
New York : Simon & Schuster, [2002]

Physical Description:
xviii, 221 pages ; 24 cm.
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5381 .L2883 2002 Adult Non-Fiction Non-Fiction Area

On Order



From The Wall Street Journal's longtime career columnist, the street-savvy book that finally tells readers what they really want to know: how to get and protect the job they want . . . when someone else wants it just as much.

Reviews 1

Booklist Review

A whopping helping of street smarts and just plain common sense are what Wall Street Journal reporter Lancaster offers--and more than what most self-proclaimed career coaches add to our professional lives. He bases his "lessons" (two-to three-page, one-idea interviews) on real stories, real experiences, and real careers. Thinking about getting ahead? Volunteer for the dirty work, the assignments everyone else avoids. Do resumes have to be populated with turgid professional prose? Fuhgeddaboudit--and concentrate instead on straight accomplishment-driven sentences. His list goes on and on, supplemented by some necessary humor and down-to-earth advice. There is no easy path to the top--except one that's built on ability, powerful sponsors, attention-getting assignments, and, yes, just plain luck. The best job-guide reference any graduate--of a bona fide school or the hard-knocks variety--could get. --Barbara Jacobs

Table of Contents

Prefacep. ix
Introductionp. xiii
Part 1 Selling Yourselfp. 1
1. Whither Goest Resumes?p. 3
2. Highlighting Hidden Skillsp. 8
3. Promoting Yourself Onlinep. 11
4. How to Tell Good Schmoozing from Badp. 15
5. Shhh! Be Wary While You're Job Hunting; the Boss May Be Listeningp. 19
6. Who Gets the Job, the Specialist or the Generalist?p. 23
7. Acing the Interviewp. 26
8. Getting What You're Worthp. 32
Part 2 Getting Aheadp. 37
9. Taking the Road Less Traveledp. 39
10. Hunting the Elusive Mentorp. 42
11. Being a Hub: Leading When You're Not the Leaderp. 46
12. Is That Promotion Right for You?p. 51
13. Breaking Out of Your Pigeonholep. 55
14. Chasing the MBA: Is It Worth the Hassle?p. 59
15. Dunning Your Boss for a Raisep. 64
Part 3 Into the Management Maelstromp. 69
16. Avoiding Those First-Time Manager Bluesp. 71
17. Who Said Techies Can't Manage?p. 75
18. Managing Techies When You Aren't Onep. 78
19. Managing a Hostile Crewp. 82
20. The Art and Craft of Being a Good Number Twop. 85
Part 4 Making Midcourse Correctionsp. 89
21. Turnarounds and Careers: Even a Lemon Has Juicep. 91
22. Someone Will Benefit from a Company Crisis; Why Shouldn't It Be You?p. 95
23. Learning from Failure: Overcoming Hubrisp. 98
24. Adapting to Continual Turmoilp. 101
25. The Return of the Living Dead: Coming Back from a Demotionp. 104
26. Job-hopping: Road to Riches or Ruin?p. 107
27. How to Survive Your Midlife Crisisp. 111
28. Can You Go Home Again?p. 116
29. Using a Job Hiatus to Build a New Careerp. 119
Part 5 Swimming in a Sea of Change: Fight or Flight?p. 123
30. The High-Anxiety, Low-Self-Esteem Bluesp. 125
31. Reinventing Your Jobp. 129
32. Creating Your Own New Jobp. 131
33. Should You Take a Buyout and Go Bye-Bye?p. 134
34. Wielding the Broom: Who Gets Swept Out, the Old Ways or the New Manager?p. 138
35. Postmerger Trauma: How to Avoid Being a Deer in the Headlightsp. 141
36. Chasing the Start-up Pot of Goldp. 145
Part 6 Office Politics: Playing Well with Othersp. 151
37. Mastering Office Politics Without Becoming a Jerkp. 153
38. Getting Noticed Without Getting Pushyp. 157
39. Learn to Negotiate; Your Career Depends on Itp. 159
40. Living with Bad Bosses: Love 'Em or Leave 'Emp. 162
41. Surviving a New Bossp. 165
42. Going over the Boss's Headp. 168
43. Teaching an Old Boss New Tricksp. 171
Part 7 Alternate Paths to Gloryp. 175
44. The Perils and Promise of Turning Your Hobby into a Careerp. 177
45. Alternative Work Arrangements: Beating the Odds and Making Them Workp. 182
46. Living Life as a Pilot Fishp. 186
47. Women Who Break the Moldp. 189
48. Living La Vida Free Agencyp. 192
49. Getting Branded for Lifep. 197
50. Life as a Corporate Samuraip. 200
51. Building a Parallel Career for Fun and Profitp. 203
52. It's Not Where You Start, It's Where You End Upp. 206
Acknowledgmentsp. 211
Indexp. 213