Cover image for Coffee with pleasure : just java and world trade
Coffee with pleasure : just java and world trade
Waridel, Laure.
Personal Author:
Publication Information:
Montréal ; New York : Black Rose Books, [2002]

Physical Description:
xv, 173 pages : illustrations ; 24 cm

Format :


Call Number
Material Type
Home Location
Item Holds
HD9199.M62 W37 2002 Adult Non-Fiction Central Closed Stacks

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Our morning coffee is the fruit of the labor of millions of workers and producers in the South. Unfortunately, many of them earn paltry wages for work done under very difficult conditions. Chances are, the coffee you are drinking was grown by farmers who labored long, back-breaking hours while exposed to harmful chemicals in order to pocket a few cents.

In an attempt to break the cycle of malnutrition, dependence, illiteracy and violence, an alternative trade system, known worldwide as "fair trade," has been created. The products of this type of exchange, encourage consumers and retailers to opt for coffee which is "fairly traded."

This book looks at the fair trade movement by examining the issues surrounding the production and trading of coffee. Using Mexico as an example, part one describes the conventional coffee trade, tracing the coffee bean's journey from the tree, through the hands of several intermediaries in both the North and South, to its final destination as a cup of coffee. Part two presents the fair trade concept through the example of the Mexican peasant organization which was one of the first to embrace the fair trade system, and which was also a pioneer in the production of organic coffee. The third part explores the situation of fair trade in North America, and provides comprehensive sources and references for anyone who wants to get involved, at any level.

"Incites change in consumer attitudes and thoughtful commitment to a more equitable system of international trade."-Louis Sabourin, Director of ENAP and Former President of the OECD Development Center, Paris

Laure Waridel , as a member of Action for Solidarity, Equality, Environment and Development, was instrumental in organizing the activist group, A Just Coffee, whose aim it is to raise our coffee consciousness and consciences, and opt for coffee which is "fairly traded." She lives in Montreal.

Author Notes

Laure Waridel is a researcher with the POLIS Project on Ecological Governance at the University of Victoria and is a columnist with Radio-Canada. She was a co-founder of Equiterre

Table of Contents

Maude BarlowEric St-Pierre
Forewordp. xi
Acknowledgmentsp. xiii
Introduction: Making a Difference with Every Cupp. 1
Chapter 1 The Global Contextp. 9
Economic growth rules supremep. 13
Mental colonialismp. 15
Chapter 2 Rebuilding Democracyp. 21
When buying becomes votingp. 23
Bringing ethics into the equationp. 25
Chapter 3 Coffee and its Hidden Costsp. 31
The history of coffeep. 32
Coffee in Mexicop. 32
The environmental cost of coffeep. 34
Brew for the birdsp. 37
Chapter 4 The Conventional Coffee Routep. 41
Link 1 Small coffee producers and workersp. 42
From coffee tree to cupp. 43
Isolationp. 44
Food insecurityp. 45
Coffee productionp. 46
The coffee treep. 47
Use of chemicalsp. 47
Link 2 The local traderp. 48
Pesticidesp. 49
Link 3 The processorp. 50
Link 4 The exporterp. 50
World coffee productionp. 51
Link 5 The brokerp. 51
Price fluctuationsp. 52
Link 6 The roasterp. 53
Coffee roastingp. 54
Link 7 The retailerp. 54
The wealth of nations? Or corporations?p. 55
Link 8 We, the consumersp. 56
The effects of coffee on healthp. 57
Who owns the brands we buy?p. 58
Chapter 5 A Different Path for Coffee Growersp. 63
The fair-trade routep. 64
Principles of fair tradep. 65
Union de Comunidades Indigenas de la Region del Istmo (UCIRI)p. 66
UCIRI: An example of a cooperativep. 67
The indigenous peoplesp. 68
UCIRI's Rules of Operationp. 74
UCIRI's Projectsp. 75
UCIRI's Organizational structurep. 76
Portrait of UCIRIp. 81
What else is going on in Mexicop. 82
More fair-trade and organic production organizationsp. 83
Making the alternatives knownp. 86
Chapter 6 Consumer powerp. 93
Origins of the fair-trade movementp. 93
Fair-trade labelsp. 96
The certification process for fair-trade coffeep. 98
Fair-trade coffee in North Americap. 99
When the big boys move inp. 105
Campaigning for fair tradep. 106
Confused? Choices in "sustainable" coffeep. 109
Transferring responsibility to the consumerp. 113
Conclusion: Holding up the Stream of Inequityp. 119
Appendixesp. 123
Appendix A Fair-Trade Certification Criteriap. 125
Appendix B Organic Coffee Certificationp. 129
Appendix C Shade-Grown Coffeep. 141
Appendix D Moving into Action: Contact Listp. 149
Appendix E Where to Get Fair-Trade Coffeep. 156
Bibliographyp. 159
Online Referencesp. 166
Photographsp. 167
Indexp. 169