Cover image for A passion for ideas : how innovators create the new and shape our world
A passion for ideas : how innovators create the new and shape our world
Pierer, Heinrich von.
Uniform Title:
Wie kommt das Neue in die Welt? English.
Publication Information:
West Lafayette, Ind. : Purdue University Press, [2002]

Physical Description:
vii, 367 pages : illustrations ; 24 cm
General Note:
Translation of: Wie kommt das Neue in die Welt?

Includes additional material.
Format :


Call Number
Material Type
Home Location
Item Holds
HC79.T4 W4613 2002 Adult Non-Fiction Central Closed Stacks

On Order



The creation, implementation, and sustainability of new ideas is the lifeblood ensuring the growth and viability of any organization. Without continuing innovation, competitive advantage and global market share are endangered. Once-thriving organizations can find themselves unprepared for the future. A Passion for Ideas gathers together a stunning list of today's thought leaders to shed light on how the new is discovered. Via interviews and essays, an exciting and diverse international group of innovators-representing not only business, but also science and the arts-share their insights and help us to understand the process of creativity and construction and the methods to move organizations forward in an ever-changing climate.

Author Notes

John Barnie is the author of twelve collections of poetry, fiction and essays. He was a Lecturer at the University of Copenhagen from 1969 to 1982, and has been editor of Planet, The Welsh Internationalist since 1990
Gerd Binnig studied physics and has worked at the IBM Zurich Research Laboratory in Ruschlikon, Switzerland, and the University of Munich. He has garnered many awards, including the German Research Prize, the Otto Klung Prize, the Hewlett Packard Prize, the King Faisal Prize, and the Nobel Prize for Physics. Since 1990 he has sat on the board of Daimler Benz Holding and is currently at the IBM Zurich Research Laboratory
Katja Blomberg studied art history in Freiburg i. Br. and in Hamburg. She lived for several years in Japan as an art critic before completing her academic training in Heidelberg. She lives in Aachen and works as a free correspondent, covering the Netherlands and Belgium, for the Frankfurter Allgemeine Zeitung
Christoph-Friedrich v. Braun studied space law and technology management. He has worked as an engineering consultant at Dorsch Consult GmbH in Munich and then at Siemens AG in various capacities. Since 1990 he has worked as an independent consultant in Japanese affairs and technology and organization. Since April of 2001, he has been secretary general of a major foundation that focuses on the promotion of transdisciplinary thinking and methods
William Forsythe studied classical dance in New York and joined the Joffreys Ensemble in 1967. In 1971 he joined the Stuttgart Ballet and also held guest positions as choreographer in Berlin, Munich, and the Netherlands. Since 1984 he has directed the Frankfurt Ballet and since 1996 also the Frankfurt Theater am Turm
Mary Frates, from 1970-1976, worked in Oklahoma City public schools with the Arts in Education program of one of the Rockefeller Foundations. In 1977, she helped found the Oklahoma Arts Institute, of which she remains president, and for which she produces the institute's prizewinning educational films. She serves on the boards of many arts and cultural institutions, has received the Governor's Arts Award for her service to Oklahoma, and in 1998, received an honorary doctorate from the University of Oklahoma
Peter Greenaway studied at the Art College in Walthamstow and the British Film Institute. His first short film, Train, appeared in 1966. Since then, he has directed many films and is also active as a painter, author, and opera director, designs exhibitions, and illustrates books. He has received many awards for his works, including the Hugo Award and the IMZ Dance Screen Award
Michael Hilti was born in Liechtenstein and studied management at the School of Economics in St. Gallen. In 1973 he joined Hilti AG, becoming a member of the board of directors in 1976. In 1990 he succeeded his father in the directorship of the company and since 1994 has also been chairman of the board of Hilti AG
Tao Ho studied art, theology, and music as an undergraduate at Williams College and completed a master's degree in architecture from Harvard University. He worked for several years as personal assistant to Walter Gropius before founding Taoho design. He is cofounder of Great Earth Architects & Engineers International and president of the Hong Kong Institute of Architects. He works frequently as an adviser in Beijing and is a brand-name product designer for several companies
John Kao studied psychiatry at Yale and Harvard Universities and business as Harvard Business School. He is also a trained concert pianist and film producer, founded a medical technology company, and lectures on the subject of creativity at Harvard University. He is academic director of the Management Innovation Executive Program at Stanford University and CEO of the Idea Factory in San Francisco
Daniel O. Leemon is Executive Vice President and Chief Strategy Officer for The Charles Schwab Corporation. He and his staff are responsible for a variety of strategic opportunities and initiatives, including helping Schwab's line managers set the course for new opportunities and growth strategies. His group also develops the strategic direction for Schwab's corporate development and venture investing activities. Leemon came to Schwab in September 1995 from twelve years with The Boston Consulting Group
Berthold Leibinger worked as a developmental engineer at Cincinnati Milling following his education in machine tooling. He has been with TRUMPF GmbH & Co. since 1961, first directing the construction division, then as technical director and partner, and in 1978 as CEO. He is chairman of the Council on Innovation for the provincial government of Baden-Wurttemberg and was a member of the Council for Research Technology and Innovation under Chancellor Helmut Kohl
William McDonough is cofounder and principal of McDonough Braungart Design Chemistry, and also the founding principal of William McDonough + Partners, Architects and Planners. He was named by Time Magazine in 1999 as a "Hero for the Planet," and in 1996 he became the first and only recipient of the Presidential Award for Sustainable Development, the U.S.'s highest environmental honor, presented by President Clinton
Harry Mulisch had his work first published at the age of twenty, in Elseviers Weekblad. He worked as a reviewer and writer for several Dutch newspapers before assuming the editorship of the publication Podium. His works, including novels, stories, essays, plays, and poems, have earned many awards, including the Anne-Frank Prize, the P.C. Hooft Prize, the Constantijn Huygens Prize, and the Libris Prize, and have been translated into all major languages
Bolko v. Oetinger studied political science in Berlin and holds an MBA from the Stanford Graduate School of Business. He has worked for the Boston Consulting Group, where he is now senior vice president and director of the Strategy Institute
Heinrich v. Pierer studied law and economics and joined Siemens AG's legal department in 1969. From 1977 to 1987 he held various commercial duties with Kraftwerk Union AG and in 1988 became the commercial head of the corporate sector of KWU. In 1989 he became a Board Member of Siemens AG. In 1992 he became its President and CEO
Harold Prince was recipient of a National Medal of Arts for the year 2000 from President Clinton for a career spanning over 40 years, in which "he changed the nature of the American musical." In addition to his numerous directing and producing credits, he serves as a trustee for the New York Public Library, and served on the National Council of the Arts of the NEA for six years. He has received twenty Tony Awards. He was a 1994 Kennedy Center Honoree
Wolfgang Rihm studied composition and music theory in Cologne and Freiburg. Since 1985 he has been a professor of composition at the Karlsruhe Music Academy. His work, which has won many awards, has been the focus of concert series and retrospectives. He is artistic consultant for the Deutsche Oper in Berlin and for the Center for Art and Media Technology in Karlsruhe and sits on the governing board of the German Copyright Society
Claus Otto Scharmer teaches managing change at the MIT Sloan School of Management and consults with leaders of Fortune 100 companies in Europe and North America. He copioneered and led the Global Studies Program, a virtual global university among twelve universities across five continents in 1989-90, for which he received the Initiative Prize by the Foundation of Industrial Research in 1991. He codirects with Peter Senge the research on leadership at the Society for Organizational Learning
Stephan Schmidheiny studied jurisprudence in Zurich and Rome. He holds board memberships in a number of business enterprises as well as offices in the nonprofit sector. In 1990 he was named principal business advisor to the secretary general of the UN conference on Environment and Development, and he founded the Business Council for Sustainable Development
Gerhard Schulze teaches empirical social research at the University of Bamberg. His research focuses on cultural sociology. Professor Schulze is the author of several books
Peter M. Senge is director of the Society for Organizational Learning and formerly Director of the Center for Organizational Learning at the Sloan School of Management, MIT. He has lectured throughout the world, translating the abstract ideas of systems theory into tools for better understanding of economic and organizational change
Ron Sommer received a doctorate in mathematics in 1971. In 1980, he joined the Sony electronics group and in 1986 became president of Sony Deutschland, then president and COO of Sony USA in 1990; in 1993, he took over the management of Sony Europa in the same function. Since 1995, he has been the Chairman of the Board of Deutsche Telekom AG. He received the Global Leadership Award by the American Institute for Contemporary German Studies at the Johns Hopkins University
Roger Y. Tsien received his A.B. in chemistry and physics from Harvard in 1972, and his Ph.D. in physiology from Cambridge University in 1977. Since 1989, he has been an Investigator at the Howard Hughes Medical Institute and Professor in the Departments of Pharmacology and of Chemistry & Biochemistry at the University of California, San Diego. His honors include first prize in the Westinghouse Science Talent Search, the Artois-Baillet-Latour Health Prize, the Gairdner Foundation International Award, and the American Heart Association Basic Research Prize. He is a member of the National Academy of Sciences and a cofounder of two biotech companies, Aurora Biosciences and Senomyx
Franz Emanuel Weinert was a professor of psychology at the University of Heidelberg from 1968 to 1981, then director of the Max-Planck Institute for psychological research, and held emeritus honors from both those institutions. From 1990 until his death in March 2001, he was vice president of the Max-Planck Society. His main areas of research focused on the psychology of human learning and cognitive development
Jurgen Werner studied Catholic theology at the Jesuiten-Hochschule Sankt Georgen, then philosophy and German, acquiring a Ph.D. in philosophy in 1984. He worked as an editor at Frankfurter Allgemeine Zeitung until 1998, then worked as a freelance journalist and advisor. Werner is a professor at the University of Witten/Herdecke, where he teaches philosophy and rhetoric. He holds workshops on rhetoric, ethics, and management and works as a coach for senior executives
Todd Winkler, a composer with expertise in computer music, formerly taught at Oberlin College Conservatory and California Institute for the Arts. He is currently an assistant professor at Brown University, where he teaches courses in computer music and multimedia studies and directs the MacColl Studio for Electronic Music. In 1994, he established Brown's Multimedia Laboratory. He has pioneered new methods for integrating acoustic instruments with computer technology, writing software that allows a computer to create expressive music by responding intelligently to real-time musical gestures, phrasing and tempo

Table of Contents

Heinrich v. Pierer and Bolko v. OetingerPeter GreenawayHarry MulischWilliam ForsytheWolfgang RihmKatja BlombergBolko v. OetingerPeter M. Senge and Claus Otto ScharmerJohn KaoDaniel O. LeemonRoger Y. TsienMichael HiltiRon SommerBerthold LeibingerHeinrich v. PiererFranz Emanuel WeinertHarold PrinceTodd WinklerTao HoJohn BarnieGerd BinnigJurgen WernerMary FratesGerhard SchulzeStephan SchmidheinyWilliam McDonoughChristoph-Friedrich v. Braun
Prefacep. ix
Novitas ante Portasp. 1
The New and the Known
1 Real Movies Are Yet to Comep. 27
2 Unlearningp. 35
3 That's the Nature of All Changeable Thingsp. 43
4 Trust Gravity!p. 51
Us and Them
5 Original, Copy, and Coffee Cupp. 61
6 East Is West and West Is East: The World as a Unitp. 65
7 Learning Communities: Toward a Triadic Differentiation of Learning Networksp. 87
Freedom and Organization
8 The Virtues of Corporate "Disorder"p. 109
9 Endless Innovation: The Charles Schwab Strategyp. 123
10 Molecular Designerp. 133
11 With Us There Are No Titlesp. 151
12 Pioneering Spirit versus Regulation Maniap. 157
13 More Disorder in the Enterprisep. 165
14 Developing and Marketing an Innovative Idea: Chasing the Goal of Commercial Successp. 173
The Individual and the Environment
15 The Individualp. 191
16 In It for the Long Haulp. 201
17 Composing with High Technologyp. 215
18 The Heart, the Head, and the Hand: Passion, Analysis, Productionp. 235
19 The Writer's Dubious Friendsp. 245
20 Why Is It Easy to Be Creative?p. 251
21 Ora et Labora: Seven Non-Benedictine Rules on Human Rights Regarding Idlenessp. 259
22 Where Art Does Not Come Sweepin' Down the Plainsp. 281
More and Too Much
23 Increase and Arrival: On the Finiteness of Progressp. 299
24 Innovation and Global Responsibilityp. 321
25 The Logical Progression of Dreams and Ideasp. 329
26 Always Faster? More? Newer? Better?p. 343
Contributorsp. 361