Cover image for John Rawlings : 30 years in Vogue
John Rawlings : 30 years in Vogue
Rawlings, John, 1912-1970.
Personal Author:
First edition.
Publication Information:
Santa Fe, N.M. : Arena Editions, [2001]

Physical Description:
266 pages : chiefly illustrations (some color) ; 32 cm
Personal Subject:
Added Author:
Added Uniform Title:
Vogue (New York, N.Y.)
Format :


Call Number
Material Type
Home Location
Item Holds
TR679 .R38 2001 Adult Non-Fiction Central Closed Stacks-Oversize Non-Circ

On Order



"With over 200 Vogue and Glamour covers to his credit and 30,000 photos in archive, John Rawlings (1921-1970) immortalized the era in which American fashion and style truly came into their own. During his three-decade affiliation with Conde Nast, Rawlings's work paralleled his publishers' and editors' efforts to reformat and expand the power and scope of the fashion press. Rawlings was in the elite circle of Irving Penn, Horst P. Horst, George Hoyningen-Huene, and George Platt Lynes, all top Vogue photographers, yet never received the kind of attention lauded on his colleagues - until now. Drawing on the photographer's recently rediscovered archive, curator Kohle Yohannan presents glamour portraits as well as never-before-published nudes that testify to the artist's ground-breaking and compelling body of work. Photographs of stage, screen, and society stars of the 1940s and 1950s, including Marlene Dietrich, Salvador Dali, Veronica Lake, Lena Horne, and Montgomery Clift are featured."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Reviews 2

Library Journal Review

This stunning collection of the work of Vogue photographer John Rawlings (1912-70) offers an unintended historical message: the Thirties could look modern, the Forties were not all black and white, the Fifties were rich with sophisticated design, and the Sixties included careful, colorful composition, not just hippie chaos. Rawlings left a significant body of work, including 200 Vogue covers, of which Yohannan is the curator. Rawlings was a fashion photographer determined to show more than clothes, which for him were simply one of several elements in an environment where the model dwelt for a camera instant. What resulted from his approach were fully developed works of art that beg for analysis; each image has the quality of a starting point for a tale. In selecting photographs that defy time, Yohannan has built a volume that is both a tribute to an artist and an insight into how genius can endure in a world that is often thought of as "commercial." Recommended for both public and academic libraries. David Bryant, New Canaan Lib., CT (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Choice Review

John Rawlings (1912-70) was one of the leading fashion and advertising photographers of the 1940s and 1950s. He created more than 200 covers for Vogue and Glamour magazines, and in his work he defined the look of fashion and fashion photography for the period. Drawing on Rawlings's recently rediscovered personal archive as well as that of Conde Nast publications, this book is the first retrospective monograph of his work to be published. To have this lavish pictorial presentation places him in the company of contemporaries such as Richard Avedon, Cecil Beaton, and Irving Penn. The appreciative text is written by Kohle Yohannan, an art and design historian at Parsons School of Design in New York. In it, he provides a biography of Rawlings and an analysis of issues of fashion and glamour, American style (especially after the war), and a discussion of innovative photographic technique during the primary period of Rawlings's very successful career. The text provides a good description of the practices of the magazine industry and commercial photography. The black-and-white and color reproductions are excellent and cover every aspect of his work from his first apprentice attempts in the 1930s to his final advertising campaigns in the 1960s. All levels. P. C. Bunnell Princeton University