Cover image for The new rules of personal investing : the experts' guide to prospering in a changing economy
The new rules of personal investing : the experts' guide to prospering in a changing economy
Myerson, Allen R.
First paperback edition.
Publication Information:
New York : Times Books/Henry Holt and Co., 2003.

Physical Description:
xiv, 255 pages : illustrations ; 21 cm
General Note:
Includes index.
Added Author:
Added Uniform Title:
New York times.
Format :


Call Number
Material Type
Home Location
Item Holds
HG179 .N446 2001 Adult Non-Fiction Open Shelf
HG179 .N446 2001 Adult Non-Fiction Central Closed Stacks
HG179 .N446 2001 Adult Non-Fiction Open Shelf

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America's most authoritative markets team reveals what lessons from the past still work, what received wisdom has expired, and how to create a winning portfolio for the long run
For most Americans, investing is no longer a choice, it's a requirement. With guaranteed pensions a quaint memory, dramatic changes in the stock market over the last few years have been a wake-up call; for too long, investors have simply trusted that the market would always go up. Now that we've gone from boom to bear and companies that seemed like golden nest eggs have cracked, how can people invest safely and confidently for their future?
In chapters written exclusively and originally for this book, Gretchen Morgenson, Floyd Norris, and other top financial correspondents of "The New York Times" offer classic, time-tested advice on stocks, mutual funds, bonds, international markets, and taxes. They detail new opportunities in today's market as well as new scams, and chart investment strategies that will outlast the market's inevitable bubbles, slumps, and fads.
Filled with indispensable analysis, "The New Rules of Personal Investing" is the expert source for investing in the new (and old) economy.

Author Notes

Gretchen Morgenson is the market watch columnist for The New York Times and author of Forbes Great Minds of Business.

(Bowker Author Biography) Gretchen Morgenson was born in State College, Pennsylvania on January 2, 1956. She received a B.A. degree in English and history from Saint Olaf College in 1976. She began her career as an assistant editor at Vogue magazine in 1976, but by the time she left the magazine 1981, she was a writer and financial columnist. She worked as a stockbroker for Dean Witter Reynolds in New York from 1981 to 1984. She decided to return to the field of journalism and held numerous positions in the field including a staff writer at Money magazine, the executive editor at Worth magazine, and an investigative business writer and editor at Forbes magazine. She also served as the press secretary for the Forbes for President campaign from September 1995 to March 1996. She has been working at the New York Times since 1998 as assistant business and financial editor and a columnist. She won the Pulitzer Prize in 2002 for her "trenchant and incisive" coverage of Wall Street. She has written several books including Forbes Great Minds of Business, The\Capitalist's Bible, and Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon.

(Bowker Author Biography)

Reviews 4

Booklist Review

Not that long ago, the wealthy hired professionals to manage their money, and regular folks depended on a company-managed pension for their retirement. With the advent of 401(k)s, individuals were forced to make their own investment decisions, and suddenly the Internet made research tools widely available. For a while it seemed like anyone could hook up to an online broker and become a financial genius, until the millennium crash left us all shell-shocked. With this new guide, the editors and reporters of the New York Times attempt to pick up the pieces and provide some reliable information on investing for the future. They do an admirable job of explaining fundamental concepts such as diversified planning, mutual funds, growth versus value stocks, P/E ratios, tax considerations, and the least understood and most overlooked investment--bonds. Important caveats about the dangers of overtrading and blindly following online chat room gossip and the ratings of self-serving brokerage firm analysts make good advice for anyone new to the field, which is clearly the crowd aimed at by this guide. --David Siegfried

Publisher's Weekly Review

Financial correspondents of the New York Times come together to offer authoritative investment advice, since "dollars do better when they are accompanied by sense." In the aftermath of the dot-com shakeout, investors have realized that since the future market looks rocky and international economies have weakened, it is now crucial to re-evaluate investment strategies to determine the nature of different market changes, for example, or to reconsider traditional financial policies. Yet individual investors must still maximize their investments' potential, use the smartest strategies and recognize that they will need to rely on their own investment portfolios rather than traditional pensions.This book walks readers through key investing topics, including stocks, mutual funds, bonds and asset allocation. The writing is lucid and efficient, as one would expect from these staffers, and occasionally conversational. Discussing long-term strategies, Kurt Eichenwald states, "Basically, whether you want to or not, if you are planning to be anything other than poor in your golden years, you will become a money manager sometime in your life. The only question is when." The information, too, is solid and practical. The authors offer the kinds of opinions and advice don't put much money over the tax-deferral limit into a 401(k), for instance that is often absent in personal finance books. While this work's respected imprimatur will appeal to readers, some may be disappointed that it is more a primer than a sophisticated investing guide. (Jan. 6) Forecast: With the New York Times logo on its jacket and the Times Books marking on its spine, this volume will have no trouble attracting those whose New Year's resolution is to get their finances in order. (c) Copyright PWxyz, LLC. All rights reserved

Library Journal Review

The assistant editor of the New York Times's Sunday "Money & Business" pages and editor of the paper's "Mutual Fund Quarterly," Myerson, along with eight other financial writers from the Times, gives the reader an up-to-date primer on investing. The authors discuss such topics as long-term investments, stocks, mutual funds, bonds, the global market, and taxes. They also provide a thought-provoking discussion on what to be aware of regarding traps, scams, and investing myths. While some of the material has been covered in other investment publications, many of which are still available (e.g., Eric Tyson's Investing for Dummies, Hungry Minds, 1999), the caveats and advice offered by this book are very timely. New ways of looking at diversification, for example, are included along with advice regarding international investing, current tax implications especially in regard to estate planning and the role of bonds (corporate, municipal, U.S. Treasury, and savings bonds) in a portfolio. Easy-to-read charts support the findings and views of the contributors. A good choice for public libraries. Steven J. Mayover, Philadelphia (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

School Library Journal Review

Recently, Americans have sunk more in stock than in their homes. Now, with the market turning quaky, here are tips on playing the market according to current rules. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.