Cover image for Expect the unexpected (or you won't find it) : a creativity tool based on the ancient wisdom of Heraclitus
Expect the unexpected (or you won't find it) : a creativity tool based on the ancient wisdom of Heraclitus
Von Oech, Roger.
Personal Author:
Publication Information:
New York : Free Press, [2001]

Physical Description:
xiv, 194 pages : illustrations ; 19 cm
Personal Subject:
Format :


Call Number
Material Type
Home Location
Item Holds
B223 .V66 2001 Adult Non-Fiction Non-Fiction Area

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Heraclitus was famous for his provocative sayings. For example: you can't step in the same river twice; dogs bark at what they don't understand; expect the unexpected, or you won't find it, because it leaves no trail.

Author Notes

Roger von Oech is the founder and president of Creative Think. He has given seminars and presentations to corporations worldwide. He lives with his wife and children in Atherton, California

Reviews 1

Library Journal Review

Von Oech, a creativity consultant, lecturer, and president of Creative Think, penned the best seller A Whack on the Side of the Head: How You Can Be More Creative (1986). Not as dry as the subtitle makes it sound, his latest book has certainly benefited from his recent studies of the creative process. Even though Von Oech does cite Heraclitus extensively (in Greek, no less), this is no classics text. Instead, Von Oech presents and offers his take on 30 of Heraclitus's epigrams, such as "On a circle, an end point can also be a beginning point" and "When there is no sun, we can see the evening stars." He then lists questions to help readers apply the insight gained from the epigrams to their own situation. Each of the 30 chapters is bite-sized but substantial. Recommended for all public libraries; academic libraries would probably also benefit. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Prefacep. ix
Stir Your Mind with Heraclitusp. 1
The Creative Insights of Heraclitusp. 21
Final Thoughtsp. 185
Answers to Puzzlesp. 192