Cover image for Bodacious : an AOL insider cracks the code to outrageous success for women
Bodacious : an AOL insider cracks the code to outrageous success for women
Foley, Mary E., 1965-
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Publication Information:
New York : AMACOM, [2002]

Physical Description:
xiii, 240 pages ; 24 cm
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HD6053 .F65 2002 Adult Non-Fiction Central Closed Stacks

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The author believes that in order for women to achieve success in the new economy they must be bold, audacious and courageous - in short Bodacious Mary Foley tells of her success story at AOL, how she rose from an $8-an-hour customer service rep to become one of the highest ranking females employees of the multi-media company. Foley shares the secrets of her success, and this book supplies: 25 strategies for career success; 16 sidebars designed to help readers make the most of their time, money and talents; 19 ways that bodaciousness improves a woman's life; and a personal business plan.

Reviews 2

Booklist Review

Outstanding, bold, audacious, or "bodacious" is how the authors recommend women to act to succeed both personally and professionally in today's world. They recount Foley's experiences just out of college as an eight-dollar-per-hour employee of the predecessor to AOL and her ten-year participation in its spectacular growth. At age 33 and a millionaire, she left the company and is now an investor and consultant. Foley and Finney aim to help other women fulfill their destiny by giving them encouragement, and they suggest women will thrive with evolutionary thinking, a pioneer spirit, and learning to be nimble and tenacious in the post-new economy, which they call the now economy. Advice includes learning how to take a stand, using relationships more strategically, thriving on shift and change, and accepting and using office politics. The authors conclude with a personal business plan that guides the reader in a step-by-step approach to realizing success and fulfillment, which includes ideas on how to make your own luck. --Mary Whaley

Publisher's Weekly Review

Foley, who spent a decade working for AOL, is now a consultant and coach who encourages women to be "bodacious" bold, audacious and courageous. Based largely on her experience at AOL, Foley offers generic strategies for women eager to advance in today's competitive economy. Primarily targeting women starting their own companies or job hunting, Foley urges readers to network extensively, quickly move on from rejection, find mentors, scout for talent. While Foley's advice will help some readers, her title is somewhat deceptive; she talks about her experiences at AOL without providing much of an "inside" view. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved

Table of Contents

Prefacep. XI
Acknowledgmentsp. XII
1 Like Nothing You've Ever Seen Beforep. 3
"Life's Short, Learn Fast"p. 3
"Some Computer Company"p. 5
Where the Boys Arep. 8
"Better I Should Suffer"p. 12
We're All Start-Upsp. 16
Somebody's Going to Want a Piece of Youp. 21
This Is High-Wire Livingp. 22
Why "Now"?p. 22
The Trip to Bodaciousnessp. 24
This Is High-Performance Livingp. 25
2 Bodaciousness Starts On The Insidep. 27
The Inside Story: Fourteen Bodacious Ways for Career and Personal Powerp. 31
Bodacious Women Make Their Self-Esteem Priority Onep. 31
Bodacious Women Know Their Value Prevailsp. 33
How to Make a Decision Like an Engineerp. 35
Bodacious Women Observe What's Happening but Don't Jump to Conclusionsp. 36
Bodacious Women Are Curiousp. 38
Bodacious Women Trust Their Inner Voicep. 39
Bodacious Women Don't Take It Personallyp. 41
How to Journal for Discoveryp. 41
Bodacious Women Get Over Itp. 46
Bodacious Women See Barriers as an Opportunity to Do Things Differentlyp. 48
Bodacious Women Focus on What's Going Rightp. 49
Bodacious Women Welcome Risk and Relish Changep. 50
Bodacious Women Know That "Gratitude" Only Rhymes With "Servitude"p. 51
Bodacious Women Embrace Competitionp. 52
Bodacious Women Cultivate Relationships for Many Reasonsp. 53
Bodacious women Notice Moments of Magic and Serendipityp. 56
3 Staff Your Bodacious Start-Up Selfp. 59
How to Be a Great Clientp. 62
Your Mother Always Said to Choose Your Friends Wiselyp. 64
Strategies for Staffing Your Social Circlesp. 66
How to Be an Empire Builderp. 78
The Three A's: Now Economy Ways to Leverage Your Relationshipsp. 81
How to Be a Great Consultantp. 83
The Ten Things You Want Your Reputation to Say About Youp. 87
4 Bodacious Women Take A Standp. 91
Get Control Over What You Can Controlp. 94
Why Bother?p. 97
Don't Let This One Slidep. 99
Trust Your Instincts, Be Yourself, and Check With a Friendp. 101
A Little Testosterone Goes a Long Wayp. 102
Stand by Your Standp. 105
The Notes You Take Could Save Your Careerp. 108
A Few Short Words About the Short B-Wordp. 109
Take Charge of Your Financial Futurep. 110
Down With Up-Talk and Other Bodacious Checkpointsp. 112
When Someone Takes a Stand With Youp. 114
Culture Shockp. 116
5 Bodacious Women Thrive On Shift And Changep. 117
Change Is Inevitable; Growth Is Optionalp. 119
The Bodacious Leadership Big Sixp. 121
Launch the Change Reactionp. 125
The Choice Is Always Yoursp. 134
The Bodacious Thrive-on-Change Six-Packp. 137
How to Survive a Layoffp. 137
How to Interview in the Now Economyp. 141
How to Evaluate Multiple Job Offersp. 144
There's Almost Always More Money: What Most Employers Don't Want You to Know When They Talk Salaryp. 147
Stock Options: Explain That Again, Pleasep. 149
So You've Got the Job. Now What?p. 152
6 One Thing I Wish I'd Understood Before I Quit Aolp. 157
Office Politics Isn't Always Pretty, but Snow White and Sleeping Beauty Arep. 159
Politics Is Our Friendp. 162
How to Tell Whether Someone's Playing Power Games With Youp. 165
(Office) Size Still Mattersp. 166
Strategies From the Political Mastersp. 168
The Art of Quitting Wellp. 179
Voodoo Politicsp. 181
7 Breaking Through To Bodaciousnessp. 183
The Choices You Make and Actions You Take Will Be Based on Strategy, Not Survivalp. 185
You Are More Aware of What's Happening in You and Around You, and You Use This Information Constructivelyp. 186
You Are More Relaxed and More Comfortable With Yourself and Feel Less Defesivep. 187
You Go From Survivor to Victorp. 188
You Give Yourself More Creditp. 189
You Do What It Takes to Create Your Best Physical, Emotional, and Mental Healthp. 191
You Are Constantly Learningp. 192
You Are More Effective in Achieving Your Dreamsp. 192
You Will Gain New Friends and Lose Othersp. 193
You Will Take More Risksp. 194
You Will Help Other People Make Their Dreams Come Truep. 195
You Will Break the Rulesp. 196
You Will Tell People What You Wantp. 196
You Will Control Yourself, Influence Others, and Let the Rest Unfoldp. 197
8 Bring It On!p. 199
What We Can Learn From New Economy Business Mistakesp. 204
Your Big, Bodacious Personal Business Planp. 208
Eleven Ways to Make Your Own Luckp. 217
Achieving the Bodacious Goal: Like No One You've Ever Seen Beforep. 230
Epilogue: Life's Short, Learn Fastp. 231
Bodacious Waysp. 233
Recommended Readingp. 235
Indexp. 237
About the Authorsp. 241