Cover image for The new farmers' market : farm-fresh ideas for producers, managers & communities
The new farmers' market : farm-fresh ideas for producers, managers & communities
Corum, Vance.
Personal Author:
Publication Information:
Auburn, Calif. : New World Publishing ; [White River Junction, Vt.] : [Distributed by Chelsea Green Pub. Co.], [2001]

Physical Description:
x, 257 pages : illustrations ; 26 cm
General Note:
Includes bibliographical references.
Format :


Call Number
Material Type
Home Location
Item Holds
HD9000.5 .C67 2001 Adult Non-Fiction Non-Fiction Area

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If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.

Reviews 1

Booklist Review

The authors divide their book into three sections. Part 1 one covers selling at a farmers' market, offering advice on choosing crops and products, keeping records, staffing a booth, setting prices, setting up displays and merchandise, and using color and texture to enhance eye appeal. Part 2 gives information on starting a neighborhood market (the name's important, the authors say), attracting farmers, market demographics, advertising, publicity, tastings, and other special events. Location, timing, and day-to-day concerns also are discussed. Part 3 deals with such topics as social issues and Web sites. In five appendixes the authors discuss insurance, a market study, customer surveys, market profitability, and benefits. An extremely helpful public library handbook. --George Cohen