Cover image for Storytelling for grantseekers : the guide to creative nonprofit fundraising
Storytelling for grantseekers : the guide to creative nonprofit fundraising
Clarke, Cheryl, 1955-
Personal Author:
Publication Information:
San Francisco : Jossey-Bass, [2001]

Physical Description:
xxii, 121 pages ; 28 cm.
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HV41.2 .C53 2001 Adult Non-Fiction Non-Fiction Area-Oversize

On Order



Oftentimes, people charged with the task of writing grant proposals have little or no training in the process, and many actually feel intimidated by the act of writing. In Storytelling for Grantseekers, consultant and trainer Cheryl A. Clarke helps fundraisers overcome these hurdles by presenting an organic approach to proposal writing. Grantseekers who have used this unique process discover that telling the organization's story in narrative form (complete with settings, characters, antagonists, and resolutions), can help them connect with grantmakers and ultimately have greater success with funders.

This fresh and creative guide contains the resources needed to help you craft a persuasive synopsis, package a compelling story, and create a short story approach to the inquiry and cover letters that support the larger proposal. Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the need to see proposal writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders.

Using the suggestions outlined in Storytelling for Grantseekers, new and seasoned grantseekers will discover how to channel their passion to tell their organization's tale and create winning proposals.

Author Notes

Cheryl A. Clarke is a fundraising consultant with more than ten years of experience in the nonprofit sector. Clarke is an affiliate consultant and trainer with CompassPoint Nonprofit Services in San Francisco. Vice President of the Golden Gate Chapter of the Association of Fundraising Professionals, Education, and a former practicing attorney, Clarke has served in senior development positions at the University of San Francisco and University of California, San Francisco. Clarke is also an award-winning writer of short stories.

Table of Contents

Prefacep. xi
Acknowledgmentsp. xv
About the Authorp. xvii
Introduction: Why Storytelling?p. xix
1 First Steps: Getting Ready for Grantseekingp. 1
2 Research: Finding Your Audiencep. 10
3 Relationships with Funders: Cultivating Your Audiencep. 24
4 The Proposal Narrative: Introducing the Characters and the Placep. 37
5 The Need or Problem: Building Tension and Conflict into Your Storyp. 49
6 Goals and Objectives: Finding a Resolution to the Problemp. 61
7 Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequelp. 70
8 The Budget: Translating Your Story from Words to Numbersp. 78
9 The Summary, Titles, and Headings: Preparing Your Marketing Copyp. 92
10 Packaging: Publishing Your Proposal Storyp. 99
Afterwordp. 113
Indexp. 115