Cover image for Irresistible forces : the business legacy of Napster & the growth of the underground Internet
Title:
Irresistible forces : the business legacy of Napster & the growth of the underground Internet
Author:
Merriden, Trevor.
Personal Author:
Publication Information:
Oxford : Capstone, 2001.
Physical Description:
xiii, 178 pages ; 24 cm
Language:
English
Corporate Subject:
ISBN:
9781841121703
Format :
Book

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ML3790 .M44 2001 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

This book is about - but not only about - Napster. The story ofNapster is important in its own right, but its legacy even more so.The phenomenon that surrounds Napster has highlighted theextraordinary potential for the mass mobilisation of consumer andcommunity power. This irresistible force - the underground Internet- has blown apart conventional models of doing business.

Merriden charts the birth of Napster and its genesis in Internetmusic communities. He describes in detail how big businesses feltcomplacent enough to ignore Napster, only to turn on it when thetruth about their business models dawned. As the big companies gotnasty, Bertelsmann and Thomas Middelhof broke ranks and did a dealwith Napster.

The rapid spread in Napster's popularity has made manybusinesses sit up and notice. And it wasn't just because of thecourt room battles highlighted by the media every day. Someestimates put the peak number of Napster users at around 58million. Hard to ignore the cries of the masses. Through theaftermath of those bloody court rooms, Napster has left a lastingimpact on the future of e-business. This legacy affects more thanmusic and record companies. In irresistible forces, Trevor Merridenshows how all businesses who have an interest in the Internetshould pay attention. The influence on business of file sharing andpeer-to-peer technology will be profound in the years ahead.


Author Notes

Trevor Merriden is a journalist specializing in the application of new technology and ideas. He has written, lectured and broadcast on a wide range of business and economic issues for media in Europe, North America and Australasia. He is currently Editor-in-Chief of Internet Business magazine


Table of Contents

Preface and Acknowledgmentsp. vii
1 The Birth of the Napster Phenomenonp. 1
2 Why Napster Spread Like Wildfirep. 14
3 Big Boys Get Angryp. 31
4 The Battle Commencesp. 49
5 The Voice of the People: the Fury of the Underground Internetp. 62
6 Bertelsmann (and the End of Napster As We Know It)p. 84
7 Children of Napster - Music and Videop. 97
8 Post-Napster: Will Online Subscription Prosper?p. 111
9 Napster, File Sharing and Peer-to-Peer - the Impact on the Wider Business Worldp. 124
10 Newcomers and Old Stagersp. 137
11 Irresistible Forces and Immovable Objectsp. 149
12 Conclusion - Napster, Business and the Futurep. 166
Indexp. 173